Odoo Sales
The sales side of an ERP: quotes and pricing, order processing, customer and account management, post-sale service, and sales reporting on shared master data.
Sales is a core strength for Odoo — a primary capability included in standard deployments. The product is best suited to small businesses and startups wanting affordable, modular erp.
The sales scope Odoo ships, grouped as the product itself organises it.
Organize the pipeline7
Structures the sales pipeline by managing lost opportunities so they can be reviewed or reactivated, merging duplicate leads and opportunities into a single record, and configuring sales teams to divide territory and ownership across the organization.
Will Odoo meet your organize the pipeline needs? Build your requirements and perform a full analysis.
Build my requirements →Configuration5
Sets up the core building blocks of an online store: publishing products with images, video, and visibility rules, organizing them into categories and variants, defining pricelists and discounts, and managing B2B versus B2C customer account and checkout behavior.
Will Odoo meet your configuration needs? Build your requirements and perform a full analysis.
Build my requirements →Configure rental products3
Sets up products for rental by defining period-based pricing and configuring fines for late returns, so items can be offered for hire alongside standard sale products.
Will Odoo meet your configure rental products needs? Build your requirements and perform a full analysis.
Build my requirements →Promote and monetize5
Sells event tickets through multiple channels once ticketing is enabled, including standard sales orders, point of sale, and the website store, with ticket products and event details selected at the point of purchase.
Will Odoo meet your promote and monetize needs? Build your requirements and perform a full analysis.
Build my requirements →Acquire leads5
Brings new leads and opportunities into the pipeline through several channels: converting inbound leads, capturing web contact-form submissions, creating leads manually or from incoming email, generating quotations directly, and mining external company data for prospects.
Will Odoo meet your acquire leads needs? Build your requirements and perform a full analysis.
Build my requirements →eCommerce design3
Shapes the customer-facing shopping experience by customizing individual product pages, arranging the catalog with layout and filtering options, and adding features such as wishlists and side-by-side product comparison.
Will Odoo meet your ecommerce design needs? Build your requirements and perform a full analysis.
Build my requirements →Assign and track leads4
Routes incoming leads to the right salesperson using predictive lead scoring for automated assignment, alongside reporting on unattended leads, lead quality, marketing attribution, and reseller/lead-distribution performance.
Will Odoo meet your assign and track leads needs? Build your requirements and perform a full analysis.
Build my requirements →Attendee experience4
Lets attendees engage with an event through published tracks and talks, with speaker details, live broadcasting, and quiz-based gamification, while organizers manage the schedule dashboard with grouping and filtering.
Will Odoo meet your attendee experience needs? Build your requirements and perform a full analysis.
Build my requirements →Analyze performance5
Measures pipeline health and forecasting accuracy through win/loss pipeline analysis, an expected-revenue view weighted by opportunity probability, and a forecast report that projects future sales results for managers assessing team effectiveness.
Will Odoo meet your analyze performance needs? Build your requirements and perform a full analysis.
Build my requirements →Optimize your day-to-day work4
Speeds up day-to-day CRM work with partner autocomplete for faster data entry, gamification to drive team engagement, configurable activity plans, automatic lead enrichment, and support for membership/partnership relationships.
Will Odoo meet your optimize your day-to-day work needs? Build your requirements and perform a full analysis.
Build my requirements →Other capabilities23
Will Odoo meet your other capabilities needs? Build your requirements and perform a full analysis.
Build my requirements →Odoo Sales screens
What sales actually looks like in Odoo.
The Odoo Evaluation Kit
An independent assessment of Odoo — strengths, gaps and real pricing — plus a requirements template you can score its sales against alongside every other system on your shortlist.
Odoo Evaluation Kit
2026 Edition · PDF guide + XLSX template
ERP Research
- Buyer's guide (PDF): Odoo independently assessed — where it is strong, where it is not, and what it actually costs
- Requirements template (XLSX): weight your requirements and score vendors side by side
- Structured by module, so sales sits alongside the rest of your scope
- The questions to put to the vendor and to implementation partners
Odoo Evaluation Kit
Odoo add-ons & integrations
Extend Odoo with best-of-breed software that integrates with it:
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Sales — strength by vendor
| Vendor | Strength | Best for | Starting price | Implementation | Actions |
|---|---|---|---|---|---|
 | ★★★ strong | Fast-growing mid-market companies wanting unified cloud ERP | $99/user/mo | 4–9 months | |
 | ★★★ strong | Mid-to-large companies in the Microsoft ecosystem | $50/user/mo | 6–14 months | |
 | ★★★ strong | Midsize companies wanting unlimited users and flexible cloud ERP | Custom | 4–8 months | |
 | ★★★ strong | Process manufacturers (food, chemicals, pharma) needing batch/formula control | Custom | 8–15 months | |
 | ★★★ strong | Small businesses and startups wanting affordable, modular ERP | $24.90/user/mo | 1–4 months | |
 | ★★★ strong | Professional services firms already on Salesforce | $100/user/mo | 3–7 months | |
 | ★★★ strong | Manufacturers and distributors already on Salesforce wanting native ERP | $150/user/mo | 4–8 months | |
 | ★★ moderate | Mid-market and standardised enterprises wanting fast time-to-value | $180/user/mo | 3–6 months |
Evaluating sales on Odoo
What to put in front of the vendor before you commit.
- 1Order processing depth: allocation, backorders, partial shipments, returns
- 2Pricing sophistication — contract, volume and margin-based discount approval
- 3Quote-to-order workflow automation and real-time stock visibility
- 4How much customer management the module really has, versus needing Salesforce or HubSpot alongside it
- 5Customer self-service portal capabilities
Odoo starts at $24.90/user/mo with a typical total cost of $10K–$80K and a 1–4 months implementation.
Full Odoo pricing breakdown →Need help evaluating Odoo sales?
Tell us what you need it to do and we'll help you work out whether Odoo is the right fit — and which partners have done it before.
Odoo Sales FAQ
What's included in Odoo's CRM beyond basic contact management?
Odoo's CRM covers the full sales pipeline — lead capture from web forms, email, or manual entry, predictive lead scoring for automated assignment, opportunity tracking through customizable stages, and win/loss and forecast reporting — plus commission plans for sales teams.
Is Odoo's CRM free in the Community edition?
Odoo's CRM app is available in Community edition with core pipeline and lead management, but marketing automation, advanced lead scoring, and some reporting depth are commonly Enterprise-tier features, so growing sales teams often end up on the paid edition to unlock the full CRM capability.
Does Odoo CRM include marketing automation and email campaigns?
Yes. Odoo's CRM connects to Email Marketing and Marketing Automation apps for multi-step campaigns targeted at audience segments, plus SMS Marketing, all sharing the same customer and lead data as the core CRM pipeline.
Can Odoo CRM integrate with ecommerce and point-of-sale?
Yes — because Odoo's CRM, eCommerce, and Point of Sale apps share one database, leads generated from web-form submissions or in-store sales feed directly into the same sales pipeline used by CRM, without a separate integration.
Why is Odoo's CRM rated strong compared to its other modules?
CRM is Odoo's highest-rated module because it's one of the platform's original, most mature apps, combining lead capture, opportunity management, commissions, and marketing automation into a single connected sales suite rather than a bolt-on feature.
Other Odoo modules
Explore Odoo by industry & company size
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