Boomi
by Boomi · CRM Integration
Cloud-native iPaaS connecting ERP, CRM and applications at scale
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
NetSuite
SAP
Oracle
Microsoft Dynamics 365- Deployment
- Cloud, On-premise
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 2000
- Headquarters
- Conshohocken, Pennsylvania, USA
Overview
Boomi is a cloud-native integration platform as a service that pioneered the iPaaS category with its AtomSphere platform. It provides a unified environment for application integration, API management, master data management, data preparation, and AI-powered automation, used to connect ERP, CRM, and other enterprise systems.
For CRM-to-ERP scenarios, Boomi offers a low-code visual designer and a large library of connectors to synchronize accounts, contacts, orders, invoices, and product data between CRMs like Salesforce and Dynamics and ERPs such as NetSuite, SAP, and Oracle. Its master data hub helps maintain a consistent golden record of customers and products across systems.
Boomi runs distributed runtime engines called Atoms that can be deployed in the cloud or on-premise, supporting hybrid integration. Originally acquired by Dell and now owned by private equity firms Francisco Partners and TPG, Boomi serves a large enterprise and mid-market customer base.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Boomi.
Modules & capabilities
Boomi covers 17 of 51 capabilities we track in this category (+1 partial)
33%- Account and contact managementNot evidenced
- Lead capture and managementNot evidenced
- Deal and opportunity trackingNot evidenced
- Visual pipeline managementNot evidenced
- Custom objects and fieldsNot evidenced
- Duplicate detection and data managementMaster data hub with matching and deduplicationCore strength
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Integrating CRM and ERP across a hybrid landscape
- Synchronizing Salesforce with NetSuite, SAP, or Oracle
- Maintaining golden records of customers and products
- Managing APIs and EDI alongside application integration
- Connecting cloud and on-premise systems via Atoms
- Automating order-to-cash data flows
- Standardizing enterprise-wide integration on one platform
- Improving data quality across connected systems
Strengths & considerations
Strengths
- Pioneered the iPaaS category with AtomSphere
- Distributed Atom runtime supports cloud and on-premise execution
- Unified platform spanning integration, API, MDM, and EDI
- Very large connector library and enterprise scale
Considerations
- Quote-based pricing oriented to mid-market and enterprise
- Breadth of platform can be complex to learn and govern
- Realizing full value often requires integration expertise
ERP integrations
Boomi advertises a dedicated "Boomi for SAP" solution among its 2,000+ prebuilt connectors; no store.sap.com certified listing evidenced.
Featured connector solution per Boomi's own site; no suiteapp.com listing evidenced.
Part of Boomi's broad prebuilt connector library; specific Oracle Cloud Marketplace listing not independently verified in this pass.
Part of Boomi's broad prebuilt connector library; specific AppSource listing not independently verified in this pass.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Pricing
Subscription based on connectors, Atoms/runtime, and platform modules; free trial available Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant) with distributed Atom runtimes for hybrid
- Data residency
- US, EU, APAC
- Compliance
- SOC 2, ISO 27001, GDPR, HIPAA
- Mobile app
- No
- Languages
- English
About the vendor
- Founded
- 2000
- Headquarters
- Conshohocken, Pennsylvania, USA
- Employees
- ~2,000
- Ownership
- Private (Francisco Partners and TPG)
Alternatives to Boomi in CRM Integration
Boomi — frequently asked questions
What is AtomSphere?
AtomSphere is Boomi's cloud-native integration platform, and Atoms are its distributed runtime engines that execute integrations in the cloud or on-premise.
Can Boomi connect CRM and ERP?
Yes, Boomi offers a large connector library and visual designer to synchronize CRMs like Salesforce with ERPs such as NetSuite, SAP, and Oracle.
Who owns Boomi?
After being owned by Dell, Boomi was acquired by private equity firms Francisco Partners and TPG in 2021.
Does Boomi do more than integration?
Yes, the platform also includes API management, master data management, data preparation, and B2B/EDI capabilities.
Evaluating CRM Integration?
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