PTC
Technology · Enterprise
- API development time reduced by 75%
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Boomi
by Boomi · CRM Integration
Cloud-native iPaaS connecting ERP, CRM and applications at scale
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
NetSuite
SAP
Oracle
Microsoft Dynamics 365- Deployment
- Cloud, On-premise
- Company size
- Mid-market, Enterprise
- Pricing
- Per-connection subscription tiers
- Founded
- 2000
- Headquarters
- Conshohocken, Pennsylvania, USA
Overview
Boomi is a cloud-native integration platform as a service that pioneered the iPaaS category with its AtomSphere platform. It provides a unified environment for application integration, API management, master data management, data preparation, and AI-powered automation, used to connect ERP, CRM, and other enterprise systems.
For CRM-to-ERP scenarios, Boomi offers a low-code visual designer and a large library of connectors to synchronize accounts, contacts, orders, invoices, and product data between CRMs like Salesforce and Dynamics and ERPs such as NetSuite, SAP, and Oracle. Its master data hub helps maintain a consistent golden record of customers and products across systems.
Boomi runs distributed runtime engines called Atoms that can be deployed in the cloud or on-premise, supporting hybrid integration. Originally acquired by Dell and now owned by private equity firms Francisco Partners and TPG, Boomi serves a large enterprise and mid-market customer base.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Boomi.
Modules & capabilities
Boomi covers 17 of 51 capabilities we track in this category (+1 partial)
33%- Account and contact managementNot evidenced
- Lead capture and managementNot evidenced
- Deal and opportunity trackingNot evidenced
- Visual pipeline managementNot evidenced
- Custom objects and fieldsNot evidenced
- Duplicate detection and data managementMaster data hub with matching and deduplicationCore strength
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Integrating CRM and ERP across a hybrid landscape
- Synchronizing Salesforce with NetSuite, SAP, or Oracle
- Maintaining golden records of customers and products
- Managing APIs and EDI alongside application integration
- Connecting cloud and on-premise systems via Atoms
- Automating order-to-cash data flows
- Standardizing enterprise-wide integration on one platform
- Improving data quality across connected systems
Strengths & considerations
Strengths
- Pioneered the iPaaS category with AtomSphere
- Distributed Atom runtime supports cloud and on-premise execution
- Unified platform spanning integration, API, MDM, and EDI
- Very large connector library and enterprise scale
Considerations
- Quote-based pricing oriented to mid-market and enterprise
- Breadth of platform can be complex to learn and govern
- Realizing full value often requires integration expertise
Boomi customer case studies
How companies use Boomi alongside their ERP — pulled from Boomi's published customer stories, with the ERP each customer runs where they state it.
Regional Bank
Financial Services · Mid-Market
9.9 months
- 66% reduction in administrative overhead
- 82% improvement in developer productivity
- Accelerated customer onboarding
These customers also appear in ERP implementation stories
The same companies show up in our library of ERP implementation case studies — useful for seeing what the wider stack around this add-on looks like.
- Amyris · NetSuite OneWorld
- OnScent · Oracle NetSuite ERP
- Corsearch Inc. · NetSuite
- Pango · Oracle Fusion Cloud ERP (R13 20A)
- US Venture · Dynamics 365 Supply Chain Management, Dynamics 365 Finance
- Murphy Oil Corporation · SAP Cloud Platform (Neo & Cloud Foundry) / SAP HANA
Summarised from each vendor's published customer stories. Figures are the vendor's own claims, not independently verified by ERP Research. Browse add-on case studies →
Used Boomi with your ERP? Rate it in 30 seconds — it helps every buyer after you.
Rate itERP integrations
SAPBoomi for SAP
iPaaS templateBi-directionalAccountsOrdersInvoices
Boomi advertises a dedicated "Boomi for SAP" solution among its 2,000+ prebuilt connectors; no store.sap.com certified listing evidenced.
NetSuiteBoomi NetSuite connector
iPaaS templateBi-directionalAccountsOrdersInventory
Featured connector solution per Boomi's own site; no suiteapp.com listing evidenced.
Oracle Fusion CloudBoomi Oracle connector
iPaaS templateBi-directionalAccountsOrders
Part of Boomi's broad prebuilt connector library; specific Oracle Cloud Marketplace listing not independently verified in this pass.
Microsoft Dynamics 365Boomi Dynamics 365 connector
iPaaS templateBi-directionalAccountsOrders
Part of Boomi's broad prebuilt connector library; specific AppSource listing not independently verified in this pass.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Pricing
Full Boomi pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Boomi prices by connection — each distinct application endpoint your integrations talk to — rather than by user or by data volume, and quotes are typically five figures a year for a real integration estate. The metric matters: adding more integrations between the same two systems costs nothing extra, but adding a new endpoint does. That favours hub-and-spoke architectures and penalises point-to-point sprawl, which is worth designing around before you buy. Get an independent shortlist with pricing guidance below.
What does Boomi cost?
Boomi does not publish a price. This is the going rate across the 6 CRM integration vendors that do — use it to sense-check the quote you get.
Technical & security
- Hosting
- SaaS (multi-tenant) with distributed Atom runtimes for hybrid
- Data residency
- US, EU, APAC
- Compliance
- SOC 2, ISO 27001, GDPR, HIPAA
- Mobile app
- No
- Languages
- English
About the vendor
- Founded
- 2000
- Headquarters
- Conshohocken, Pennsylvania, USA
- Employees
- ~2,000
- Ownership
- Private (Francisco Partners and TPG)
Alternatives to Boomi in CRM Integration
BreadwinnerSalesforce-native two-way sync to NetSuite, QuickBooks, and XeroCeligoiPaaS connecting NetSuite, Salesforce, HubSpot and 100+ business appsCommercient SYNCPre-built apps syncing 110+ ERPs with CRMs like SalesforceCreatioNo-code CRM and workflow automation platform for sales, marketing, serviceDBSync Cloud WorkflowNo-code integration syncing Salesforce with QuickBooks and accounting systemsHubSpot CRMAll-in-one CRM with free tier spanning sales, marketing, service
Boomi — frequently asked questions
What is AtomSphere?
AtomSphere is Boomi's cloud-native integration platform, and Atoms are its distributed runtime engines that execute integrations in the cloud or on-premise.
Can Boomi connect CRM and ERP?
Yes, Boomi offers a large connector library and visual designer to synchronize CRMs like Salesforce with ERPs such as NetSuite, SAP, and Oracle.
Who owns Boomi?
After being owned by Dell, Boomi was acquired by private equity firms Francisco Partners and TPG in 2021.
Does Boomi do more than integration?
Yes, the platform also includes API management, master data management, data preparation, and B2B/EDI capabilities.
Compare Boomi head-to-head
Free PDF · Vendor-neutral · No sales calls
The CRM Integration Buyer's Guide
Before you commit to Boomi, see how it sits against the 15 CRM integration systems we track — on capability, ERP integration depth and what each one actually charges for.
CRM Integration Buyer's Guide
15 systems compared · 2026
ERP Research
- Boomi compared side-by-side with 14 alternatives
- ERP integration checklist — what to verify before you shortlist
- The pricing questions that change the quote
- A Boomi evaluation brief, included with the guide
Free Download
CRM Integration Buyer's Guide
Get a quote for Boomi
Boomi publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.