Sales & Commerce
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral — no vendor pays for placement or ranking.
Salesforce, HubSpot and other CRM bi-directional sync to ERP.
Compare only the options that work with your ERP:
Every product below is mapped against the same 51-capability CRM integration taxonomy. Expand a module to compare capability by capability.
| Capability | Microsoft Dynamics 365 Sales30/51 | HubSpot CRM29/51 | Salesforce Sales Cloud27/51 | Zoho CRM27/51 | SugarCRM24/51 | Creatio23/51 |
|---|---|---|---|---|---|---|
| 5/6 | 6/6 | 6/6 | 5/6 | 4/6 | 5/6 | |
| 3/6 | 4/6 | 5/6 | 5/6 | 5/6 | 5/6 | |
| 3/5 | 4/5 | 3/5 | 4/5 | 1/5 | 1/5 | |
| 5/5 | 2/5 | 5/5 | 3/5 | 2/5 | 4/5 | |
| 2/6 | 6/6 | 2/6 | 4/6 | 1/6 | 1/6 | |
| 0/4 | 3/4 | 0/4 | 2/4 | 4/4 | 3/4 | |
| 7/7 | 0/7 | 0/7 | 0/7 | 3/7 | 1/7 | |
| 2/6 | 0/6 | 0/6 | 0/6 | 1/6 | 0/6 | |
| 3/6 | 4/6 | 6/6 | 4/6 | 3/6 | 3/6 |
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Which CRM integration products have a standard connector to your ERP — and how deep it goes. Badges link to the marketplace listing or vendor documentation we verified.
| Product | SAP | Oracle Fusion Cloud | NetSuite | Microsoft Dynamics 365 | Workday | Sage Intacct | Acumatica | Epicor | QuickBooks | Xero |
|---|---|---|---|---|---|---|---|---|---|---|
| Boomi | iPaaS | iPaaS | iPaaS | iPaaS | ||||||
| Celigo | Certified | iPaaS | iPaaS | iPaaS | ||||||
| Commercient SYNC | Prebuilt | Prebuilt | Prebuilt | Prebuilt | ||||||
| HubSpot CRM | Certified | API | API | API | ||||||
| Salesforce Sales Cloud | API | API | API | API | ||||||
| SugarCRM | Partner | Partner | Partner | API | ||||||
| Workato | iPaaS | iPaaS | iPaaS | iPaaS | ||||||
| Zoho CRM | API | API | API | API | ||||||
| Breadwinner | Prebuilt | Prebuilt | Prebuilt | |||||||
| Creatio | API | API | API | |||||||
| DBSync Cloud Workflow | Prebuilt | Prebuilt | Prebuilt | |||||||
| Microsoft Dynamics 365 Sales | API | API | Prebuilt | |||||||
| Pipedrive | API | Prebuilt | API | |||||||
| Skyvia | Prebuilt | Prebuilt | Prebuilt | |||||||
| KingswaySoft SSIS Integration Toolkit | Prebuilt | Prebuilt |
Certified = listed on the ERP vendor's official marketplace. Prebuilt = productised vendor-built connector. iPaaS = official integration-platform template. API = integration is possible via documented APIs but no productised connector was evidenced. A dash means we found no evidence — not that no integration exists.
NetSuite
SAP
Oracle
Dynamics 365+1NetSuiteQuickBooksXeroSalesforceNetSuite
Acumatica
Sage IntacctSalesforce+5SAPNetSuiteAcumaticaSage+6Dynamics 365NetSuiteSalesforceDynamics 365SAPSalesforceDynamics 365NetSuiteDynamics 365QuickBooksSalesforce+1NetSuiteSAPDynamics 365
Workday+1Links marked Partner link are affiliate links — we may earn a commission if you sign up. This never affects which products we list or how we rank them.
How companies actually use CRM integration alongside their ERP — summarised from each vendor's published case studies.
Automotive · Chile · Enterprise
200% increase in user activity, 96.5% faster service resolution, 10M+ processes executed monthly
Public Sector · United States · Enterprise
Scaled home delivery from 300 to 3,000 households, 75% reduction in manual effort, 80% reduction in weekly ops time
Real Estate · United Kingdom · Enterprise
35% increase in lead volume, 50% improvement in lead conversions, response time reduced from 2-3 days to under 20 minutes
Financial Services · United States · Enterprise
$1.4M YOY revenue growth, 18.5% new deposit conversions, 8.5% new loan conversions
Education · United States · Mid-Market
Faster content updates with 30% increase in page views and 27% increase in time on page. Consistent brand voice maintained across all pages. Saved over $8,000 in agency contract hours.
Manufacturing · United States · Mid-Market
Achieved 42% pipeline growth in first fiscal year, 14% rise in monetary value per vehicle, 13% improvement in total hit rate, gained insight into EV market positioning with 55% ICE and 45% EV pipeline distribution
Summarised from each vendor's published customer stories. Figures are the vendor's own claims, not independently verified by ERP Research. Browse all case studies →
A vendor-neutral shortlisting guide to CRM integration: how the 15 systems we track compare on capability, what to check before you sign, and the questions that separate a good fit from an expensive one.
CRM Integration Buyer's Guide
15 systems compared · 2026
ERP Research
Based on published per-user pricing from 6 CRM integration vendors in our catalogue. Enter your seat count for an annual range.
Pick two to four products. Two selections unlock the full capability-by-capability comparison page.
A CRM Integration add-on is third-party software that extends your ERP with dedicated crm integration capabilities. Salesforce, HubSpot and other CRM bi-directional sync to ERP. Rather than building this functionality with custom development, you integrate a purpose-built product that connects to your ERP's data.
Native ERP modules often cover the basics but lack the depth specialist teams need. A dedicated crm integration add-on typically offers richer features, faster time-to-value, and ongoing vendor investment focused on that single problem — while still reading from and writing back to your ERP as the system of record.
Most established crm integration vendors offer certified integrations for the major ERP platforms (buyers commonly search for things like "Salesforce NetSuite integration"). Always confirm support for your specific ERP product and version before shortlisting.
Start from your requirements, then check each vendor against integration depth, ERP-version support, data-sync model, reference customers on your ERP, pricing and implementation effort. Use the checklist on this page as a starting point.