Bad master data is the silent tax on every SAP process — duplicate vendors enabling duplicate payments, inconsistent material masters wrecking MRP, customer duplicates fragmenting credit exposure. MDM tooling exists to make record creation governed rather than heroic: request, validate, enrich, approve, distribute.
The structural choice is architecture: SAP MDG embeds governance inside the SAP stack and speaks SAP's data model natively; independent multi-domain platforms treat SAP as one (critical) endpoint among many. Your landscape — SAP-centric versus genuinely heterogeneous — decides more than any feature matrix.
What does SAP MDG cover?
SAP Master Data Governance provides domain models for material, business partner and finance data, governance workflows, and native distribution into SAP ERP — with S/4HANA sharing its data model, the fit is structural. Its trade-offs: SAP-shaped implementation effort, licensing weight, and a centre of gravity inside SAP when half your data consumers are Salesforce, e-commerce and data platforms. That's the opening the independents attack.