CluedIn

Graph-native, Azure-native master data management and data governance platform.

Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.

Works with: Microsoft DynamicsSAPOracle
Deployment: Cloud
Company size: Mid-market, Enterprise
Pricing: Usage-based (pay-as-you-go), tiered
Founded: 2015
Headquarters: Ringsted, Denmark

Overview

CluedIn is a graph-native, Azure-native master data management (MDM) platform that unifies, cleans, governs and enriches enterprise data using AI-driven agents. It delivers core MDM capabilities -- entity resolution, data mastering, data quality monitoring and policy-based governance -- across data pulled from ERPs, CRMs, cloud databases and unstructured sources.

Rather than classic ETL/ELT, CluedIn uses a technique it calls "eventual connectivity": data is ingested as-is and tagged with metadata, then records with matching tags are merged or related within a graph database. This lets it build a single, high-fidelity view of master data (people, companies, vendors, products and more) without forcing source systems into a rigid predefined schema up front.

CluedIn is built to run on Azure (Azure Kubernetes Service) and integrates natively with the Microsoft data estate -- including Microsoft Purview (as a certified MDM solution), Microsoft Fabric/OneLake, Power Platform, Azure Data Factory, Databricks and Azure OpenAI. It is commonly used to consolidate and cleanse data during ERP migrations and multi-ERP consolidations, including projects that unify several legacy ERPs into a single Microsoft Dynamics 365 instance, and to ingest on-premises data from systems such as SAP, Oracle and IBM.

Screenshots & demo

Demo video from the vendor's YouTube channel.

Modules & capabilities

CluedIn covers 24 of 58 capabilities we track in this category

41%

Multi-domain masteringGolden record / mastering across people, companies, vendors and products
Core strength
Customer / party domain mastering
Supported
Product domain mastering
Supported
Supplier / vendor domain mastering
Supported
Financial master data domain
Not evidenced
Flexible / no-code data modeling"Eventual connectivity" schema-flexible ingestion, no rigid upfront mapping
Supported
Hierarchy & relationship management
Not evidenced
Prebuilt industry data models
Not evidenced

“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.

Common use cases

Consolidating data from multiple legacy ERPs into a single Microsoft Dynamics 365 instance during an ERP migration
Ingesting and mastering data from on-premises SAP or Oracle systems alongside cloud sources
Building a single, governed view of master data (customers, vendors, products) across disconnected business systems
Using Microsoft Purview together with CluedIn as a certified MDM layer for enterprise data governance
Feeding cleaned, deduplicated master data to Power BI, Databricks or Synapse Analytics for reporting and analytics
Continuously detecting and auto-remediating data quality issues with AI agents instead of manual stewardship
Acting as a data fabric that unifies dozens to hundreds of siloed data sources without rigid upfront schema mapping

Strengths & considerations

Strengths

Graph-native "eventual connectivity" model merges records via metadata tagging instead of rigid ETL/ELT pipelines
Deep, certified integration with the Microsoft data estate, including Microsoft Purview and Microsoft Fabric/OneLake
Agentic AI layer that detects, decides and fixes data quality issues automatically, with lineage and attribution
Flexible SaaS or customer-hosted Azure (PaaS) deployment with usage-based, pay-as-you-go pricing

ERP integrations

SAPCluedIn on-premises crawling agent

Open API

Pushes to ERPMaster data records

Vendor lists on-premises crawling agents for SAP as a source; no certified marketplace listing or SAP-specific integration docs found — ingestion-focused.

Integration docs →

Oracle Fusion CloudCluedIn on-premises crawling agent

Open API

Pushes to ERPMaster data records

Vendor lists Oracle among prebuilt/crawler sources; no dedicated docs page or marketplace listing found.

Integration docs →

Microsoft Dynamics 365CluedIn for Microsoft ecosystem

Open API

Bi-directionalMaster data records

Certified native integration is with Microsoft Purview (data governance), not a productized Dynamics 365 ERP connector; used to consolidate legacy ERPs into D365 per vendor case material, but no D365-specific connector docs found.

Integration docs →

Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.

Pricing

Model

Usage-based (pay-as-you-go), tiered

Starting price

$0.0050 per processed record/AI credit per month (Essential tier)

Free trial

Yes

SaaS pricing has three published tiers -- Essential ($0.0050/record, first 15,000 records free), Pro ($0.0316/record, adds Microsoft integrations and SSO), and Elite ($0.05149/record, adds custom AI models and premium support) -- plus a custom-priced Enterprise/committed-deal tier. A PaaS (customer's own Azure tenant) option is also billed hourly on pay-as-you-go or as a fixed committed-deal price. Get an independent shortlist with pricing guidance below.

Technical & security

Hosting: SaaS (managed, on Azure) or PaaS (customer-hosted Azure tenant)
Compliance: SOC 2, ISO 27001, HIPAA, GDPR
Languages: English

About the vendor

Founded: 2015
Headquarters: Ringsted, Denmark

Alternatives to CluedIn in Master Data Management

AtaccamaUnified AI-powered platform for data quality, master data management and governance.IBM InfoSphere MDMEnterprise master data management platform for governing customer, product and supplier records.Informatica MDMCloud master data management platform that unifies customer, product and supplier data.PimcoreOpen-core platform unifying product, customer and supplier master data across PIM, MDM and DAM.Precisely EnterWorksEnterprise multi-domain MDM, PIM and DAM platform for governing product and master data.ProfiseeMaster data management platform unifying, cleaning and governing enterprise data.

CluedIn — frequently asked questions

Does CluedIn integrate with Microsoft Dynamics 365?

Yes. CluedIn integrates natively across the Microsoft ecosystem, including Dynamics 365, and has been used to consolidate data from multiple legacy ERPs into a single Dynamics 365 environment.

Can CluedIn connect to SAP or other ERP systems?

Yes. CluedIn can crawl and ingest data from on-premises systems including SAP, Oracle and IBM, alongside cloud sources, to build a unified, governed master data view.

How is CluedIn priced?

CluedIn uses usage-based pricing billed per processed record. SaaS plans start at Essential ($0.0050/record, with the first 15,000 records free), scaling to Pro and Elite tiers, plus a custom-priced Enterprise option. A PaaS option for customer-hosted Azure deployments is also billed hourly or as a fixed committed-deal price.

What is CluedIn's relationship with Microsoft Purview?

CluedIn is documented by Microsoft as a certified master data management (MDM) integration for Microsoft Purview, providing entity resolution, data quality monitoring and governance on top of data cataloged in Purview.

Evaluating Master Data Management?

Tell us your ERP and requirements and we'll send an independent shortlist — including CluedIn and the best-fit alternatives — with honest pros and cons.