by CluedIn · Master Data Management
Graph-native, Azure-native master data management and data governance platform.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
Microsoft Dynamics
SAP
OracleCluedIn is a graph-native, Azure-native master data management (MDM) platform that unifies, cleans, governs and enriches enterprise data using AI-driven agents. It delivers core MDM capabilities -- entity resolution, data mastering, data quality monitoring and policy-based governance -- across data pulled from ERPs, CRMs, cloud databases and unstructured sources.
Rather than classic ETL/ELT, CluedIn uses a technique it calls "eventual connectivity": data is ingested as-is and tagged with metadata, then records with matching tags are merged or related within a graph database. This lets it build a single, high-fidelity view of master data (people, companies, vendors, products and more) without forcing source systems into a rigid predefined schema up front.
CluedIn is built to run on Azure (Azure Kubernetes Service) and integrates natively with the Microsoft data estate -- including Microsoft Purview (as a certified MDM solution), Microsoft Fabric/OneLake, Power Platform, Azure Data Factory, Databricks and Azure OpenAI. It is commonly used to consolidate and cleanse data during ERP migrations and multi-ERP consolidations, including projects that unify several legacy ERPs into a single Microsoft Dynamics 365 instance, and to ingest on-premises data from systems such as SAP, Oracle and IBM.
Demo video from the vendor's YouTube channel.
CluedIn covers 24 of 58 capabilities we track in this category
41%“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
How companies use CluedIn alongside their ERP — pulled from CluedIn's published customer stories, with the ERP each customer runs where they state it.
Aviation & Aerospace · Enterprise
Runs with SAP S/4HANA, SAP R3, Salesforceharmonizing customer and vendor data across multiple systems leading to inefficiencies and missed business opportunities
Transportation & Shipping · Denmark · Enterprise
managing 9.4 billion data points from fleet operations without proper data quality tools to improve data quality and remove duplicates
Retail · Switzerland · Enterprise
Runs with Microsoft Dynamics 365poor quality of product master data with inaccuracies, duplicates, and inconsistent data during ERP migration
Financial Services · Denmark · Enterprise
fragmented data management systems, ungoverned data, and outdated customer information with rigid architecture lacking scalability
Facilities Management · Denmark · Enterprise
Healthcare · Enterprise
preparing for FDA approval and commercial launch with need for targeted healthcare professional leads for rare desmoid tumor treatment
Summarised from each vendor's published customer stories. Figures are the vendor's own claims, not independently verified by ERP Research. See all 10 CluedIn case studies →
Used CluedIn with your ERP? Rate it in 30 seconds — it helps every buyer after you.
Rate itVendor lists on-premises crawling agents for SAP as a source; no certified marketplace listing or SAP-specific integration docs found — ingestion-focused.
Vendor lists Oracle among prebuilt/crawler sources; no dedicated docs page or marketplace listing found.
Certified native integration is with Microsoft Purview (data governance), not a productized Dynamics 365 ERP connector; used to consolidate legacy ERPs into D365 per vendor case material, but no D365-specific connector docs found.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Full CluedIn pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
SaaS pricing has three published tiers -- Essential ($0.0050/record, first 15,000 records free), Pro ($0.0316/record, adds Microsoft integrations and SSO), and Elite ($0.05149/record, adds custom AI models and premium support) -- plus a custom-priced Enterprise/committed-deal tier. A PaaS (customer's own Azure tenant) option is also billed hourly on pay-as-you-go or as a fixed committed-deal price. Get an independent shortlist with pricing guidance below.
CluedIn prices by quote, like most of this category. Here is what actually drives your number — and what to ask before you get one.
7 of the 14 vendors we track in this category publish no list price at all.
Yes. CluedIn integrates natively across the Microsoft ecosystem, including Dynamics 365, and has been used to consolidate data from multiple legacy ERPs into a single Dynamics 365 environment.
Yes. CluedIn can crawl and ingest data from on-premises systems including SAP, Oracle and IBM, alongside cloud sources, to build a unified, governed master data view.
CluedIn uses usage-based pricing billed per processed record. SaaS plans start at Essential ($0.0050/record, with the first 15,000 records free), scaling to Pro and Elite tiers, plus a custom-priced Enterprise option. A PaaS option for customer-hosted Azure deployments is also billed hourly or as a fixed committed-deal price.
CluedIn is documented by Microsoft as a certified master data management (MDM) integration for Microsoft Purview, providing entity resolution, data quality monitoring and governance on top of data cataloged in Purview.
Before you commit to CluedIn, see how it sits against the 14 master data management systems we track — on capability, ERP integration depth and what each one actually charges for.
Master Data Management Buyer's Guide
14 systems compared · 2026
ERP Research
CluedIn publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.