Tamr
by Tamr · Master Data Management
AI-native master data management that unifies data into trusted golden records.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
SAP
OracleSalesforce
Microsoft Dynamics- Deployment
- Cloud
- Pricing
- Quote-based (consumption/tiered)
- Founded
- 2013
- Headquarters
- Cambridge, Massachusetts, United States
Overview
Tamr is an AI-native master data management (MDM) platform that unifies, cleans, and enriches enterprise data to produce trusted "golden records" for customers, suppliers, and products. Founded in 2013 in Cambridge, Massachusetts, Tamr grew out of research by Turing Award-winning MIT computer scientist Michael Stonebraker and entrepreneur Andy Palmer, applying machine learning-based entity resolution rather than purely rules-based matching to identify and merge duplicate or fragmented records across systems.
The platform is aimed at data and analytics teams inside large organizations who need a single source of truth for master data that spans CRMs, ERPs, and cloud data platforms. Tamr applies AI/ML matching models, augmented by human and agentic curation, to clean, match, and merge records from systems such as Salesforce, SAP, Oracle, and Microsoft Dynamics into unified golden records, and can push updates back to those systems in real time.
Tamr RealTime exposes this mastered data through event-driven, API-first connectivity (including search-before-create fuzzy-match APIs and webhook notifications), letting operational systems query and receive golden-record updates without batch delays. Tamr also runs natively inside major cloud data platforms: it ships a Snowflake Native App (Tamr Smart Curation) integrated with Snowflake Streams for change data capture, and is built on Google Cloud technologies (BigQuery, Dataproc, Bigtable, Cloud Run) for large-scale mastering, and lists Databricks, AWS, and Azure among its supported cloud environments.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Modules & capabilities
Tamr covers 15 of 58 capabilities we track in this category
26%- Multi-domain masteringCustomer, supplier and product golden recordsCore strength
- Customer / party domain masteringCore strength
- Product domain masteringCore strength
- Supplier / vendor domain masteringCore strength
- Financial master data domainNot evidenced
- Flexible / no-code data modelingNot evidenced
- Hierarchy & relationship managementNot evidenced
- Prebuilt industry data modelsNot evidenced
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Building a unified customer 360 view across CRM and ERP systems
- Consolidating supplier data scattered across procurement and ERP systems into one golden record
- Mastering complex product data for catalog or supply-chain consistency
- Accelerating post-merger data unification across multiple CRMs and ERPs (e.g. Salesforce, SAP, Oracle)
- Preventing duplicate customer or vendor records at the point of entry via fuzzy-match APIs
- Curating and monitoring data quality directly inside Snowflake via the Tamr Smart Curation native app
- Mastering large-scale healthcare provider or reference data sets (e.g. millions of provider records from 150+ sources)
Strengths & considerations
Strengths
- AI-native, machine-learning-based entity resolution built on research from Turing Award winner Michael Stonebraker, rather than a purely rules-based matching engine
- Real-time, API-first delivery of golden records to operational systems instead of overnight batch MDM processing
- Deep native presence inside cloud data platforms, including a published Snowflake Native App and Google Cloud-based architecture, alongside Databricks and Azure support
- Consumption-based pricing that charges only for mastered golden records (Tamr IDs), not for duplicate input records
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Rate itERP integrations
Listed on SAP Store; works with SAP Data Intelligence and SAP Master Data Governance for mastering data within the SAP ecosystem.
AI/ML matching unifies Oracle CRM/ERP data with other sources into golden records, with real-time API sync back; no productized Oracle connector documented.
Generic Tamr RealTime API connectivity; no productized Dynamics 365 connector documented.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Pricing
Full Tamr pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Tiered SaaS packages (e.g. Starter up to 50k records, Advanced, Enterprise for 10M+ IDs); customers pay for mastered golden records (Tamr IDs), not duplicate input records; Tamr RealTime API capabilities priced separately. No public starting price listed. Get an independent shortlist with pricing guidance below.
What does Tamr cost?
Tamr prices by quote, like most of this category. Here is what actually drives your number — and what to ask before you get one.
7 of the 14 vendors we track in this category publish no list price at all.
Technical & security
- Hosting
- SaaS, available natively on Snowflake, Google Cloud, AWS, Azure and Databricks
About the vendor
- Founded
- 2013
- Headquarters
- Cambridge, Massachusetts, United States
Alternatives to Tamr in Master Data Management
Tamr — frequently asked questions
Does Tamr integrate with SAP?
Yes. Tamr applies AI/ML matching to unify SAP data with other CRM and ERP sources into golden records, and Tamr RealTime APIs can sync mastered data back to SAP in real time.
Does Tamr integrate with Snowflake and Databricks?
Yes. Tamr publishes a Snowflake Native App (Tamr Smart Curation) that uses Snowflake Streams for change data capture, and lists Databricks alongside AWS, Azure and Google Cloud as supported cloud environments for its mastering platform.
How is Tamr priced?
Tamr uses quote-based, tiered SaaS pricing (Starter, Advanced, Enterprise) based on data type and volume of mastered records, charging only for output golden records (Tamr IDs) rather than duplicate input records. No public starting price is listed; a custom quote is required.
What kind of data does Tamr master?
Tamr masters customer, supplier, and product data, consolidating records from CRMs, ERPs, and other systems into a single trusted golden record for each entity.
Compare Tamr head-to-head
The Master Data Management Buyer's Guide
Before you commit to Tamr, see how it sits against the 14 master data management systems we track — on capability, ERP integration depth and what each one actually charges for.
Master Data Management Buyer's Guide
14 systems compared · 2026
ERP Research
- Tamr compared side-by-side with 13 alternatives
- ERP integration checklist — what to verify before you shortlist
- The pricing questions that change the quote
- A Tamr evaluation brief, included with the guide
Master Data Management Buyer's Guide
Get pricing for Tamr
Tamr doesn't publish a price. Tell us your ERP, seat count and must-haves and we'll come back with an independent view of what it should cost you — and which alternatives are worth quoting alongside it.