Bronner's CHRISTmas Wonderland
Specialty retail (Christmas decorations and gifts) · United States
more than 40
In Store Registers
more than two million
Annual Store Visitors
3
Suitecommerce Sites Built
Challenge
Bronner's ran its retail, commercial and wholesale operations on many separate systems that could not integrate, leaving no single view of critical data and a large manual workload. Multi-state tax requirements added complexity, and the retailer wanted ecommerce and B2B sites on the same platform plus buy-online-pickup-in-store.
Solution
The retailer selected NetSuite ERP to connect financial, ecommerce, point-of-sale and warehouse data, with SuiteCommerce for online operations and SuiteCommerce InStore to link digital and physical channels. BTM Global led the implementation and managed third-party vendors covering mobile inventory management, website security and personalization.
Results
BTM built a SuiteCommerce site for each of the three lines of business, all running on NetSuite, so online and in-store transactions flow into one platform. Accounting staff gained a central data repository and access to preconfigured and custom reports. Go-live occurred during the COVID-19 pandemic and much of the planning and training was delivered remotely.
- Switched from
- Multiple separate software systems
- Timeline
- Went live in 2020
- Partner
- BTM Global
