Ketch
by Ketch · Data Privacy & GDPR
AI agent powered data privacy platform for consent, data mapping and subject rights automation.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Deployment
- Cloud
- Company size
- SMB, Mid-market, Enterprise
- Pricing
- Freemium, tiered by monthly unique users
- Founded
- 2020
- Headquarters
- San Francisco, California, United States
Overview
Ketch is a data privacy management platform covering consent management, data mapping, data subject rights (DSR) automation and privacy risk assessment. Founded in San Francisco in 2020, the company built its platform around what it calls the Ketch Agent Network, a set of AI agents that continuously discover systems, classify personal data down to the individual data cell, and extract terms from vendor contracts rather than relying on point-in-time manual surveys.
The consent management side supports adaptive consent experiences that adjust to GDPR, CCPA and other regulations, with full CMP functionality, including cookie and tracker scanning and tag orchestration, included on every pricing tier from the free plan upward. On the data mapping side, Ketch documents automated discovery across more than 400 platforms and 1,000-plus prebuilt connectors spanning CRM, CDP, analytics, marketing, ecommerce and data-warehouse systems, feeding Records of Processing Activities (RoPA) reports and downstream DSR and assessment workflows.
Ketch is SOC 2 and ISO 27001 certified, and its published customer logos span media, retail and restaurant brands including Paramount, Kroger, Chipotle and Dunkin.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Ketch.
Modules & capabilities
Ketch covers 19 of 48 capabilities we track in this category (+1 partial)
40%- Sensitive & regulated data discoveryAutomated system discovery across 400+ platformsCore strength
- Unstructured data scanningNot evidenced
- ML-based automated classificationMachine classification of 100+ personal data types, down to the data-cell levelCore strength
- Continuous / differential scanningContinuous, not point-in-time, scanning down to the data-cell levelCore strength
- Data asset inventory & catalogingSupported
- Broad data-source connector library1,000+ prebuilt connectorsCore strength
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Standing up a fully compliant consent banner and preference center from the free tier for a growth-stage company
- Continuously mapping personal data across 400+ connected systems instead of running an annual manual data-mapping survey
- Automating DSAR intake and fulfillment with the Rights Workflows add-on
- Extracting retention terms and sub-processor relationships automatically from vendor DPAs
- Feeding a live, AI-maintained RoPA to legal and compliance teams
- Managing consent across a large media or ecommerce brand with high monthly unique-visitor volume
- Consolidating CMP, data mapping, DSR and preference management into one platform instead of separate point tools
Strengths & considerations
Strengths
- AI-agent architecture, the Ketch Agent Network, drives discovery, classification and contract analysis rather than manual configuration
- Full CMP functionality included on every tier, including the free plan, rather than gating consent management behind paid tiers
- 1,000+ prebuilt connectors and 400+ discoverable platforms for data mapping
- SOC 2 and ISO 27001 certified
- Usage-based pricing keyed to monthly unique users rather than a flat per-domain fee
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Full Ketch pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Consent management is included at every tier. DSR automation, data mapping and other modules expand at the Plus and Pro tiers or as add-ons such as Rights Workflows. Get an independent shortlist with pricing guidance below.
What does Ketch cost?
Ketch prices by quote, like most of this category. Here is what actually drives your number — and what to ask before you get one.
6 of the 12 vendors we track in this category publish no list price at all.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Compliance
- SOC 2, ISO 27001, GDPR, CCPA
About the vendor
- Founded
- 2020
- Headquarters
- San Francisco, California, United States
- Employees
- ~90
- Ownership
- Private (venture backed by CRV, Acrew Capital and Ridge Ventures, roughly $68M raised)
Alternatives to Ketch in Data Privacy & GDPR
Ketch — frequently asked questions
Is Ketch consent management free?
Ketch has a free tier covering up to 5,000 unique users per month with full CMP functionality. Paid plans start at $150/month for higher user volumes and additional integrations.
How does Ketch discover personal data across systems?
Ketch uses an AI-agent driven discovery process, the Ketch Agent Network, that continuously scans and classifies data across more than 400 platforms rather than relying on periodic manual surveys.
Is Ketch SOC 2 certified?
Yes. Ketch documents both SOC 2 and ISO 27001 certifications on its website.
How is Ketch priced?
Pricing is tiered by monthly unique users rather than flat per-domain fees: Free (5,000 users), Starter ($150/month, 30,000 users), Plus (from $499/month, 100,000 users) and a custom Pro tier for larger footprints.
Does Ketch integrate with ERP systems?
Ketch documents 1,000+ integrations across CRM, CDP, marketing, ecommerce and data-warehouse categories, such as Salesforce, HubSpot, Shopify and Snowflake, but does not publish dedicated ERP connectors for systems such as SAP or NetSuite.
Compare Ketch head-to-head
The Data Privacy & GDPR Buyer's Guide
Before you commit to Ketch, see how it sits against the 12 data privacy & GDPR systems we track — on capability, ERP integration depth and what each one actually charges for.
Data Privacy & GDPR Buyer's Guide
12 systems compared · 2026
ERP Research
- Ketch compared side-by-side with 11 alternatives
- ERP integration checklist — what to verify before you shortlist
- The pricing questions that change the quote
- A Ketch evaluation brief, included with the guide
Data Privacy & GDPR Buyer's Guide
Get a quote for Ketch
Ketch publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.