SugarCRM
by SugarCRM · CRM Integration
B2B sales CRM with domain AI and strong ERP integrations
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
SAP
Oracle
Microsoft Dynamics 365
NetSuite- Deployment
- Cloud, Self-hosted
- Company size
- Mid-market, Enterprise
- Pricing
- Subscription
- Founded
- 2004
- Headquarters
- Cupertino, California, USA
Overview
SugarCRM is a B2B-focused customer relationship management platform delivered as three core products: Sugar Sell for sales automation, Sugar Market for marketing automation, and Sugar Serve for customer service. The company emphasizes a 'no-touch' information experience in which AI and automation fill data gaps so sellers spend less time on manual entry.
SugarPredict is the platform's AI engine, providing predictive lead and opportunity scoring, churn prediction, and automated record enrichment from public and social data. The platform supports both cloud and, historically, self-hosted deployment options, giving it appeal for organizations with specific data-control requirements.
SugarCRM positions strong ERP and back-office integration as a differentiator, connecting to systems such as SAP, Oracle, Microsoft Dynamics, and others through connectors, APIs, and partner integrations to keep customer, order, and financial data aligned across the revenue lifecycle.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from SugarCRM.
Modules & capabilities
SugarCRM covers 24 of 51 capabilities we track in this category (+2 partial)
47%- Account and contact managementCore strength
- Lead capture and managementCore strength
- Deal and opportunity trackingCore strength
- Visual pipeline managementSupported
- Custom objects and fieldsNot evidenced
- Duplicate detection and data managementNot evidenced
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Managing a B2B sales pipeline with AI-assisted scoring
- Reducing manual data entry through automated enrichment
- Predicting churn and prioritizing at-risk accounts
- Integrating CRM tightly with an ERP back office
- Running marketing and service alongside sales on one platform
- Deploying CRM with data-control or hosting requirements
- Automating sales processes with SugarBPM
- Forecasting revenue across B2B teams
Strengths & considerations
Strengths
- SugarPredict AI for scoring, churn, and enrichment
- Emphasis on reducing manual data entry ('no-touch' CRM)
- Historically flexible deployment including self-hosted options
- Positioned around strong ERP and back-office integration
Considerations
- Higher tiers and AI features require minimum seat commitments
- Smaller ecosystem and app marketplace than the largest CRMs
- Best fit is B2B rather than high-volume B2C
ERP integrations
No dedicated partner listing found for Dynamics 365 specifically (unlike SAP/NetSuite/Oracle); treated as API-based integration.
Multiple third-party partner apps (Magic xpi's built-in Sugar connector, Faye, Commercient SYNC) listed in the Sugar/SugarAI Marketplace provide bidirectional NetSuite sync; no single Sugar-built connector.
Partner-built connectors (Magic xpi, Faye, KINAMU SAP ERP Connector) listed in the Sugar Marketplace ERP category; no Sugar-built native SAP connector.
Delivered via Magic xpi partner integration listed in the Sugar Marketplace ERP category.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Pricing
Tiered Essentials, Standard, Advanced, and Premier plans; higher tiers add AI and require minimum seat counts, billed annually Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant); self-hosted options historically available
- Data residency
- US, EU
- Compliance
- SOC 2, GDPR, HIPAA
- Mobile app
- Yes
- Languages
- English, Spanish, French, German, Portuguese, and more
About the vendor
- Founded
- 2004
- Headquarters
- Cupertino, California, USA
- Employees
- ~600
- Ownership
- Private (Accel-KKR)
Alternatives to SugarCRM in CRM Integration
SugarCRM — frequently asked questions
What is SugarPredict?
SugarPredict is SugarCRM's AI engine providing predictive lead and opportunity scoring, churn prediction, and automated record enrichment from public and social data.
Can SugarCRM be self-hosted?
SugarCRM has historically offered self-hosted deployment in addition to its cloud product, appealing to organizations with data-control needs.
Does it integrate with ERP?
Yes, SugarCRM positions ERP and back-office integration as a strength, connecting to SAP, Oracle, Dynamics, NetSuite, and others via connectors and APIs.
Who owns SugarCRM?
SugarCRM is privately held and was acquired by private equity firm Accel-KKR in 2018.
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