by SugarCRM · CRM Integration
B2B sales CRM with domain AI and strong ERP integrations
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
SAP
Oracle
Microsoft Dynamics 365
NetSuiteSugarCRM is a B2B-focused customer relationship management platform delivered as three core products: Sugar Sell for sales automation, Sugar Market for marketing automation, and Sugar Serve for customer service. The company emphasizes a 'no-touch' information experience in which AI and automation fill data gaps so sellers spend less time on manual entry.
SugarPredict is the platform's AI engine, providing predictive lead and opportunity scoring, churn prediction, and automated record enrichment from public and social data. The platform supports both cloud and, historically, self-hosted deployment options, giving it appeal for organizations with specific data-control requirements.
SugarCRM positions strong ERP and back-office integration as a differentiator, connecting to systems such as SAP, Oracle, Microsoft Dynamics, and others through connectors, APIs, and partner integrations to keep customer, order, and financial data aligned across the revenue lifecycle.
Demo video from the vendor's YouTube channel. Screenshots sourced from SugarCRM.
SugarCRM covers 24 of 51 capabilities we track in this category (+2 partial)
47%“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
How companies use SugarCRM alongside their ERP — pulled from SugarCRM's published customer stories, with the ERP each customer runs where they state it.
Manufacturing · United States · Mid-Market
Achieved 42% pipeline growth in first fiscal year, 14% rise in monetary value per vehicle, 13% improvement in total hit rate, gained insight into EV market positioning with 55% ICE and 45% EV pipeline distribution
Healthcare · Enterprise
Wanted to implement first global CRM platform while meeting varying data privacy requirements worldwide
Manufacturing · United States · Enterprise
Manufacturing · Australia · SMB
Improved forecasting accuracy to 95%; 50% reduction in admin time; faster customer responses; teams can now see unified view
Manufacturing · Germany · Mid-Market
Regional teams operated independently with separate tools and disconnected data; global visibility nearly impossible; joint strategies difficult to implement
Healthcare · SMB
Building trust and increasing security while managing stem cell repository
The same companies show up in our library of ERP implementation case studies — useful for seeing what the wider stack around this add-on looks like.
Summarised from each vendor's published customer stories. Figures are the vendor's own claims, not independently verified by ERP Research. See all 23 SugarCRM case studies →
Used SugarCRM with your ERP? Rate it in 30 seconds — it helps every buyer after you.
Rate itNo dedicated partner listing found for Dynamics 365 specifically (unlike SAP/NetSuite/Oracle); treated as API-based integration.
Multiple third-party partner apps (Magic xpi's built-in Sugar connector, Faye, Commercient SYNC) listed in the Sugar/SugarAI Marketplace provide bidirectional NetSuite sync; no single Sugar-built connector.
Partner-built connectors (Magic xpi, Faye, KINAMU SAP ERP Connector) listed in the Sugar Marketplace ERP category; no Sugar-built native SAP connector.
Delivered via Magic xpi partner integration listed in the Sugar Marketplace ERP category.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Full SugarCRM pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Tiered Essentials, Standard, Advanced, and Premier plans; higher tiers add AI and require minimum seat counts, billed annually Get an independent shortlist with pricing guidance below.
SugarCRM publishes a list price. Enter your seat count for an annual figure at that rate.
SugarPredict is SugarCRM's AI engine providing predictive lead and opportunity scoring, churn prediction, and automated record enrichment from public and social data.
SugarCRM has historically offered self-hosted deployment in addition to its cloud product, appealing to organizations with data-control needs.
Yes, SugarCRM positions ERP and back-office integration as a strength, connecting to SAP, Oracle, Dynamics, NetSuite, and others via connectors and APIs.
SugarCRM is privately held and was acquired by private equity firm Accel-KKR in 2018.
Before you commit to SugarCRM, see how it sits against the 15 CRM integration systems we track — on capability, ERP integration depth and what each one actually charges for.
CRM Integration Buyer's Guide
15 systems compared · 2026
ERP Research
SugarCRM publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.