by Creatio · CRM Integration
No-code CRM and workflow automation platform for sales, marketing, service
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
SAP
Microsoft Dynamics 365
NetSuite
OracleCreatio is a no-code platform combining CRM and business process automation, formerly known as bpm'online before rebranding in 2019. It pairs a CRM suite (Sales, Marketing, and Service Creatio) with a no-code studio and embedded AI agents, positioning business users to build applications and automations without writing code.
The platform's defining strength is its workflow engine and Freedom UI no-code designer, which let business analysts model complex processes such as lead routing, approval chains, and SLA escalations using visual tools and a large library of prebuilt process templates. AI agents are embedded across the CRM applications.
Because Creatio is process-centric and highly extensible, it is often used to orchestrate workflows that span CRM and ERP systems. Integration is achieved through its open APIs, marketplace connectors, and integration tooling to synchronize customer, order, and financial data with back-office platforms.
Demo video from the vendor's YouTube channel. Screenshots sourced from Creatio.
Creatio covers 23 of 51 capabilities we track in this category (+3 partial)
45%“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
How companies use Creatio alongside their ERP — pulled from Creatio's published customer stories, with the ERP each customer runs where they state it.
Automotive · Chile · Enterprise
200% increase in user activity, 96.5% faster service resolution, 10M+ processes executed monthly
Public Sector · United States · Enterprise
Scaled home delivery from 300 to 3,000 households, 75% reduction in manual effort, 80% reduction in weekly ops time
Real Estate · United Kingdom · Enterprise
35% increase in lead volume, 50% improvement in lead conversions, response time reduced from 2-3 days to under 20 minutes
Financial Services · United States · Enterprise
$1.4M YOY revenue growth, 18.5% new deposit conversions, 8.5% new loan conversions
Retail · United States · Enterprise
100% adoption among sales team, 60% sales growth, move to proactive sales culture, enhanced visibility and efficiency
Public Sector · United States · Enterprise
Replaced brittle legacy system, 50% of 311 calls routed through Creatio within months, reduced rollout timelines from weeks to days
The same companies show up in our library of ERP implementation case studies — useful for seeing what the wider stack around this add-on looks like.
Summarised from each vendor's published customer stories. Figures are the vendor's own claims, not independently verified by ERP Research. See all 14 Creatio case studies →
Used Creatio with your ERP? Rate it in 30 seconds — it helps every buyer after you.
Rate itNo certified SAP Store listing or Creatio-built SAP connector evidenced; connectivity via open REST/OData APIs and marketplace connectors.
No native certified connector evidenced; via APIs and third-party iPaaS.
No Creatio-built listing found on suiteapp.com; via APIs and third-party iPaaS.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Full Creatio pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Creatio is quoted rather than published, and combines CRM with a no-code application platform — so a quote reflects both the user count and how much custom application development you intend. It sits in the mid-market band between per-seat CRM tools and enterprise platforms. The platform element is what differentiates the cost case: businesses using it to replace several departmental applications value it differently from those treating it as a CRM alone. Get an independent shortlist with pricing guidance below.
Creatio does not publish a price. This is the going rate across the 6 CRM integration vendors that do — use it to sense-check the quote you get.
Yes, Creatio was known as bpm'online before rebranding to Creatio in 2019, reflecting its shift toward a no-code platform.
Its no-code studio and powerful workflow/BPM engine, which let business users build apps and automate complex processes without coding.
Yes, through open REST and OData APIs, marketplace connectors, and its integration tooling to sync data with ERP back-office systems.
Creatio offers both cloud and self-managed deployment options.
Before you commit to Creatio, see how it sits against the 15 CRM integration systems we track — on capability, ERP integration depth and what each one actually charges for.
CRM Integration Buyer's Guide
15 systems compared · 2026
ERP Research
Creatio publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.