HubSpot CRM
by HubSpot · CRM Integration
All-in-one CRM with free tier spanning sales, marketing, service
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
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- Works with
NetSuiteQuickBooks
Microsoft Dynamics 365
Sage Intacct- Deployment
- Cloud
- Company size
- SMB, Mid-market
- Pricing
- Free tier available
- Founded
- 2006
- Headquarters
- Cambridge, Massachusetts, USA
Overview
HubSpot CRM is the central data layer of HubSpot's customer platform, unifying contacts, companies, deals, and tickets across its Sales, Marketing, Service, Content, Operations, and Commerce Hubs. It is well known for a free starting tier and an emphasis on ease of use, which has made it especially popular with small and mid-sized businesses.
The platform combines pipeline management, email and meeting tracking, sequences, quoting, and reporting with a unified contact timeline. HubSpot has added AI capabilities under the Breeze brand, including content assistance, prospecting agents, and conversational tools that operate on CRM data.
HubSpot connects to ERP and accounting systems such as NetSuite, QuickBooks, and Microsoft Dynamics through its App Marketplace, native and third-party connectors, and a well-documented REST API. These integrations typically sync companies, deals, orders, and invoices so revenue teams and finance share consistent customer records.
Screenshots & demo
Demo video hosted on YouTube. Screenshots sourced from HubSpot.
Modules & capabilities
HubSpot CRM covers 29 of 51 capabilities we track in this category (+6 partial)
57%- Account and contact managementCore strength
- Lead capture and managementSupported
- Deal and opportunity trackingCore strength
- Visual pipeline managementDeal pipelines and stages, core to Sales HubCore strength
- Custom objects and fieldsCustom properties and objectsSupported
- Duplicate detection and data managementData quality automationSupported
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Running sales, marketing, and service on one shared CRM
- Starting with a free CRM and upgrading hubs as needs grow
- Managing deal pipelines and automated outreach sequences
- Syncing deals and companies with an accounting or ERP system
- Generating quotes and collecting e-signatures inside the CRM
- Reporting on pipeline, forecast, and marketing attribution
- Automating lead routing and data hygiene
- Using AI agents to draft content and prospect
Strengths & considerations
Strengths
- Genuinely usable free CRM tier
- Tightly unified sales, marketing, and service on one data model
- Reputation for ease of adoption and fast onboarding
- Large App Marketplace and Operations Hub data sync
Considerations
- No native ERP or finance modules
- Costs scale steeply at higher Hub tiers and contact volumes
- Advanced customization is less deep than enterprise platforms
ERP integrations
SAP Store listing (verified via local SAP Store dump) by third-party publisher Elixir Solutions, built on SAP Integration Suite. Narrow scope: syncs only first name, last name, and email one-way from SAP Sales Cloud into HubSpot. The slice's original "Sage Intacct" claim for HubSpot could not be evidenced anywhere and has been dropped.
HubSpot itself does not publish a native NetSuite connector on suiteapp.com; sync is delivered by third-party apps in the HubSpot App Marketplace (e.g. Celigo, Boomi) built on HubSpot's public REST API.
Sync is delivered via third-party App Marketplace connectors and HubSpot's Operations Hub data sync framework rather than a single HubSpot-built QuickBooks product we could directly verify.
Via third-party iPaaS connectors and HubSpot's public REST API; no native certified connector evidenced.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Pricing
Free CRM with paid Starter, Professional, and Enterprise Hub tiers priced per seat and by marketing contact volume Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Data residency
- US, EU
- Compliance
- SOC 2, ISO 27001, GDPR
- Mobile app
- Yes
- Languages
- English, Spanish, French, German, Portuguese, Japanese, and more
About the vendor
- Founded
- 2006
- Headquarters
- Cambridge, Massachusetts, USA
- Employees
- ~8,000
- Ownership
- Public (NYSE: HUBS)
Alternatives to HubSpot CRM in CRM Integration
HubSpot CRM — frequently asked questions
Is HubSpot CRM really free?
Yes, HubSpot offers a free CRM with core contact, deal, and pipeline tools; advanced features come through paid Starter, Professional, and Enterprise hub tiers.
Can HubSpot integrate with my ERP?
Yes, through the App Marketplace, native and third-party connectors, and a REST API, HubSpot commonly syncs with NetSuite, QuickBooks, Dynamics, and others.
What is Breeze?
Breeze is HubSpot's brand for its AI features, including the Copilot assistant, prospecting agent, and content tools that work across the customer platform.
Who is HubSpot best suited for?
It is especially popular with small and mid-market businesses that want unified sales, marketing, and service tooling with a low barrier to entry.
Evaluating CRM Integration?
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