by HubSpot · CRM Integration
All-in-one CRM with free tier spanning sales, marketing, service
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
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NetSuiteQuickBooks
Microsoft Dynamics 365
Sage IntacctHubSpot CRM is the central data layer of HubSpot's customer platform, unifying contacts, companies, deals, and tickets across its Sales, Marketing, Service, Content, Operations, and Commerce Hubs. It is well known for a free starting tier and an emphasis on ease of use, which has made it especially popular with small and mid-sized businesses.
The platform combines pipeline management, email and meeting tracking, sequences, quoting, and reporting with a unified contact timeline. HubSpot has added AI capabilities under the Breeze brand, including content assistance, prospecting agents, and conversational tools that operate on CRM data.
HubSpot connects to ERP and accounting systems such as NetSuite, QuickBooks, and Microsoft Dynamics through its App Marketplace, native and third-party connectors, and a well-documented REST API. These integrations typically sync companies, deals, orders, and invoices so revenue teams and finance share consistent customer records.
Demo video hosted on YouTube. Screenshots sourced from HubSpot.
HubSpot CRM covers 29 of 51 capabilities we track in this category (+6 partial)
57%“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
How companies use HubSpot CRM alongside their ERP — pulled from HubSpot's published customer stories, with the ERP each customer runs where they state it.
Education · United States · Mid-Market
Faster content updates with 30% increase in page views and 27% increase in time on page. Consistent brand voice maintained across all pages. Saved over $8,000 in agency contract hours.
Sports & Fitness · United States · Enterprise
Franchisees now create campaigns in minutes. 15M+ targeted emails sent monthly. 2M+ leads collected per year. 1M+ landing page views. Faster growth and stronger member relationships.
Professional Services · United States · Enterprise
32% increase in site traffic. 26% increase in sessions. 60% increase in conversions. Transformed customer relationships from transactional to personalized. Improved content strategies and engagement.
Software & Technology · Norway · Mid-Market
Customer Agent handles 41% of incoming tickets automatically. 91% chat deflection rate. Customers receive instant help while support team focuses on proactive engagement.
Software & Technology · United States · Enterprise
Email campaign production time cut by 3 days. 80% of marketing emails now automated via workflows. Improved personalization and customer experience for B2B customers.
Software & Technology · United States · Enterprise
Unified 123,000+ customer records. Data Studio enables behavior-based marketing triggered by actual product usage. One campaign uncovered a major cross-sell opportunity generating millions in revenue.
The same companies show up in our library of ERP implementation case studies — useful for seeing what the wider stack around this add-on looks like.
Summarised from each vendor's published customer stories. Figures are the vendor's own claims, not independently verified by ERP Research. See all 6 HubSpot CRM case studies →
Used HubSpot CRM with your ERP? Rate it in 30 seconds — it helps every buyer after you.
Rate itSAP Store listing (verified via local SAP Store dump) by third-party publisher Elixir Solutions, built on SAP Integration Suite. Narrow scope: syncs only first name, last name, and email one-way from SAP Sales Cloud into HubSpot. The slice's original "Sage Intacct" claim for HubSpot could not be evidenced anywhere and has been dropped.
HubSpot itself does not publish a native NetSuite connector on suiteapp.com; sync is delivered by third-party apps in the HubSpot App Marketplace (e.g. Celigo, Boomi) built on HubSpot's public REST API.
Sync is delivered via third-party App Marketplace connectors and HubSpot's Operations Hub data sync framework rather than a single HubSpot-built QuickBooks product we could directly verify.
Via third-party iPaaS connectors and HubSpot's public REST API; no native certified connector evidenced.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Full HubSpot CRM pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
HubSpot's free CRM is genuinely free and capped at 1,000 contacts, but the cost curve above it is steep and seat-based. Sales Hub runs about $20/seat/month on Starter, $90-$100/seat/month on Professional and $150/seat/month on Enterprise. The line buyers miss is mandatory onboarding: roughly $1,500 for Professional and $7,000 for Enterprise in year one. Marketing Hub is priced separately on contact tiers rather than seats, so a business buying both is stacking two different pricing models. Costs compound quickly with headcount because every paid seat is charged individually. Get an independent shortlist with pricing guidance below.
HubSpot CRM publishes a list price. Enter your seat count for an annual figure at that rate.
Yes, HubSpot offers a free CRM with core contact, deal, and pipeline tools; advanced features come through paid Starter, Professional, and Enterprise hub tiers.
Yes, through the App Marketplace, native and third-party connectors, and a REST API, HubSpot commonly syncs with NetSuite, QuickBooks, Dynamics, and others.
Breeze is HubSpot's brand for its AI features, including the Copilot assistant, prospecting agent, and content tools that work across the customer platform.
It is especially popular with small and mid-market businesses that want unified sales, marketing, and service tooling with a low barrier to entry.
Before you commit to HubSpot CRM, see how it sits against the 15 CRM integration systems we track — on capability, ERP integration depth and what each one actually charges for.
CRM Integration Buyer's Guide
15 systems compared · 2026
ERP Research
HubSpot CRM publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.