HubSpot CRM Case Studies6 Customer Stories & Results

Challenge

Morehouse College needed to meet the needs of both prospective students and parents through modern admissions content. The digital strategy team was lean and needed to protect brand voice.

Results

Faster content updates with 30% increase in page views and 27% increase in time on page. Consistent brand voice maintained across all pages. Saved over $8,000 in agency contract hours.

Challenge

Crunch Fitness needed to scale personalized, member-first marketing across 50+ franchises while maintaining consistent brand voice and empowering local marketing champions.

Results

Franchisees now create campaigns in minutes. 15M+ targeted emails sent monthly. 2M+ leads collected per year. 1M+ landing page views. Faster growth and stronger member relationships.

Challenge

Kelly Services created five new business units, each with separate marketing teams. Cumbersome legacy systems hindered a cohesive strategy and slowed customer relationship transformation.

Results

32% increase in site traffic. 26% increase in sessions. 60% increase in conversions. Transformed customer relationships from transactional to personalized. Improved content strategies and engagement.

Challenge

Sticos serves accounting and auditing professionals who need instant support for regulatory questions. High support demand was straining the team and slowing response times.

Results

Customer Agent handles 41% of incoming tickets automatically. 91% chat deflection rate. Customers receive instant help while support team focuses on proactive engagement.

Challenge

DoorDash's B2B programs (DoorDash for Merchants and DoorDash for Work) had outdated systems. Only one manual landing page existed with HTML forms requiring engineers to integrate with Salesforce. Manual data cleanup was time-consuming.

Results

Email campaign production time cut by 3 days. 80% of marketing emails now automated via workflows. Improved personalization and customer experience for B2B customers.

Challenge

Motorola Solutions needed to give its marketing team real-time access to unified customer data to enable faster, smarter decision-making and identify growth opportunities.

Results

Unified 123,000+ customer records. Data Studio enables behavior-based marketing triggered by actual product usage. One campaign uncovered a major cross-sell opportunity generating millions in revenue.