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SAP Value-Added Resellers & VARs

SAP Resellers

SAP resellers — also called SAP value-added resellers (VARs) or SAP channel partners — are certified SAP PartnerEdge firms authorised to sell SAP software licences to customers. For SAP Business One, SAP Business ByDesign, and many SAP S/4HANA Public Cloud seats, buying through an SAP reseller is the standard route — SAP does not sell these products direct. The best SAP resellers bring deep product expertise, local presence, and implementation capability alongside their reseller authorisation, making them true value-added partners. This directory lists verified SAP resellers worldwide, including United VARs network members and authorised SAP Business One and S/4HANA resellers. Filter by region and SAP product to find the right authorised reseller for your needs.

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★ Platinum
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delaware

London, United Kingdom

SAP Platinum Partner and Platinum Reseller. 2024 SAP Pinnacle Award winner for SAP BTP customer value. SAP's leading Digital Supply Chain partner in EMEA. Present in 19 countries.

Large (1,001–10,000)Europe
ConsultingImplementerReseller

Products

SAP S/4HANA Public CloudSAP S/4HANA Private CloudSAP S/4HANA On-PremiseSAP BTP+2 more
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SAP Business One PartnersSAP Gold PartnersSAP Silver PartnersSAP Implementation PartnersSAP ISV PartnersAll SAP Partners

Frequently Asked Questions

What is an SAP reseller?

An SAP reseller is a certified SAP PartnerEdge firm authorised to sell SAP software licences. Most SAP products — especially SAP Business One and Business ByDesign — are sold exclusively through the certified reseller channel, not directly by SAP.

What is an SAP value-added reseller (VAR)?

An SAP VAR sells SAP software licences and adds value through implementation, customisation, training, and support. VARs are effectively implementation partners with reseller rights — they provide the full service around the software.

What is United VARs?

United VARs is SAP's global network of mid-market VARs and implementation partners — SAP Gold and Platinum Partners with strong regional presence. The network provides global reach through local expertise.

Can I buy SAP software directly without a reseller?

For most SAP mid-market products (Business One, Business ByDesign), SAP sells exclusively through its certified reseller channel. For enterprise S/4HANA, SAP may engage directly with large accounts but still involves a partner for delivery. There is no direct self-service purchase route for most SAP products.

How do I choose the right SAP reseller?

Evaluate on: certification in your required SAP product, local presence for support, vertical market expertise, implementation track record, and post-go-live AMS capability. Price is rarely the best selection criterion — domain expertise and service quality have far greater impact on your project outcome.

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