Virtuous
by Virtuous Software · Nonprofit & Public Sector
Responsive fundraising platform combining CRM, giving, marketing and AI for nonprofits.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
- QuickBooks
Sage Intacct - Deployment
- Cloud
- Company size
- SMB, Mid-market
- Pricing
- Quote-based
- Founded
- 2014
- Headquarters
- Phoenix, Arizona, United States
Overview
Virtuous is a cloud-based fundraising and donor relationship platform built for nonprofit organizations, covering CRM, online giving, marketing automation, volunteer management and AI-assisted donor engagement. The company, founded in 2014 and headquartered in Phoenix, Arizona, positions itself as a "responsive fundraising platform" aimed at nonprofit development, marketing, finance and database teams across faith-based, healthcare, higher education, human services and K-12 organizations.
The product suite is modular: CRM+ is the core donor database with pipeline views, workflow automation, events and marketing tools; Raise is the online giving and donation-form product; Momentum is an AI agent layer that drafts donor emails, prioritizes gift-officer outreach and auto-logs activity; Insights layers wealth-screening and predictive donor scoring onto the CRM; Analytics adds business-intelligence dashboards; and Volunteer handles volunteer recruitment and scheduling. Gift and fund data can be tied to specific projects/funds and synced to accounting systems.
On the finance side, Virtuous CRM+ natively syncs gift data to QuickBooks Online through its built-in "Virtuous Connect" tool, and to Sage Intacct through a dedicated integration that maps CRM projects to Intacct funds/dimensions in the general ledger, letting a single gift be split across multiple funds. Deeper cross-system data cleansing and routing is available through a partnered Omatic Cloud integration, and Virtuous also runs a 100+ partner App Marketplace covering payments, events, communications and data services.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Virtuous Software.
Modules & capabilities
Virtuous covers 16 of 54 capabilities we track in this category (+5 partial)
30%- Restricted & unrestricted fund trackingNot evidenced
- Segmented / multidimensional chart of accountsNot evidenced
- Budget development & monitoringNot evidenced
- Accounts payable processingNot evidenced
- Accounts receivable & billingNot evidenced
- Bank & credit card reconciliationNot evidenced
- Fixed asset trackingNot evidenced
- GASB/FASB-compliant financial reportingNot evidenced
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Consolidating donor, gift, pledge and grant history into a single CRM record
- Building and A/B testing branded online donation pages without developer help
- Automating multichannel donor journeys (email, text, mail) triggered by giving behavior
- Equipping major-gift officers with AI-drafted outreach and prioritized daily task lists
- Screening a donor file for wealth capacity and upgrade-ready major-gift prospects
- Syncing gift and fund data from the CRM into QuickBooks Online or Sage Intacct for the finance team
- Running event registration, in-event giving and post-event follow-up from one platform
Strengths & considerations
Strengths
- Modular suite (CRM+, Raise, Momentum, Insights, Analytics, Volunteer) that a nonprofit can adopt incrementally rather than a single monolithic CRM
- Native Momentum AI agent layer for gift-officer email drafting, call prep and engagement planning, beyond generic CRM automation
- Direct project-to-fund gift mapping into Sage Intacct's general ledger for organizations using true fund accounting
- 100+ partner App Marketplace spanning payments, events, communications and data-enrichment tools
Considerations
- No native NetSuite integration is documented; NetSuite connectivity is only available via third-party implementation partners listed in the App Marketplace
- QuickBooks Online sync moves gift-level data only, not full payment-processor transaction detail
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Rate itERP integrations
Syncs gift records from Virtuous CRM+ to QuickBooks Online; must be configured before gifts are imported or historical gifts will not sync.
Gift data posts to Sage Intacct; CRM projects map to funds/dimensions. Listing is on legacy intacct.com domain, not marketplace.sageintacct.com.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-20.
Pricing
Full Virtuous pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Two CRM+ tiers gated by annual fundraising revenue: Platform (organizations raising up to $5M/year) and Enterprise (over $5M/year). Add-on products (Raise, Momentum, Insights, Analytics, Volunteer) are priced separately. All pricing requires a sales conversation/demo; CRM+ includes unlimited users on both tiers. Get an independent shortlist with pricing guidance below.
What does Virtuous cost?
Virtuous prices by quote, like most of this category. Here is what actually drives your number — and what to ask before you get one.
9 of the 12 vendors we track in this category publish no list price at all.
Technical & security
- Hosting
- SaaS (multi-tenant, Microsoft Azure)
- Compliance
- SOC 2 Type 2, PCI DSS, HIPAA
- Mobile app
- No
- Languages
- English
About the vendor
- Founded
- 2014
- Headquarters
- Phoenix, Arizona, United States
- Employees
- 51-200
- Ownership
- Private
Alternatives to Virtuous in Nonprofit & Public Sector
Virtuous — frequently asked questions
Does Virtuous integrate with accounting or ERP systems?
Yes. Virtuous CRM+ has a native connector that syncs gift data to QuickBooks Online, and a separate native integration with Sage Intacct that maps CRM projects to Intacct funds and posts new gifts automatically to the general ledger. A NetSuite implementation partner is listed in Virtuous's App Marketplace, but Virtuous does not document a native NetSuite connector.
How is Virtuous priced?
Virtuous CRM+ is sold on two revenue-based tiers -- Platform for nonprofits raising up to $5 million a year and Enterprise for those raising more -- with unlimited users on both. Exact pricing isn't published; the vendor requires a sales conversation or demo for a quote, and add-on products like Raise, Momentum and Insights are priced separately.
What is Virtuous Momentum?
Momentum is Virtuous's AI agent layer for major-gift officers. It prioritizes a fundraiser's daily donor outreach, drafts personalized emails in the fundraiser's own writing style, suggests call talking points, and automatically logs emails, meetings and calls back to the CRM.
Who is Virtuous built for?
Virtuous targets nonprofit organizations, particularly faith-based groups, healthcare nonprofits, higher education institutions, human-services agencies and K-12 schools, serving development, marketing, finance and database-administration roles within those organizations.
Does Virtuous offer online donation forms?
Yes, through the Raise product, which provides a drag-and-drop and AI-assisted form builder, project-based and split giving, a virtual terminal for phone or mail donations, a donor portal with saved payment methods, and A/B testing on giving pages.
Compare Virtuous head-to-head
The Nonprofit & Public Sector Buyer's Guide
Before you commit to Virtuous, see how it sits against the 12 nonprofit & public sector systems we track — on capability, ERP integration depth and what each one actually charges for.
Nonprofit & Public Sector Buyer's Guide
12 systems compared · 2026
ERP Research
- Virtuous compared side-by-side with 11 alternatives
- ERP integration checklist — what to verify before you shortlist
- The pricing questions that change the quote
- A Virtuous evaluation brief, included with the guide
Nonprofit & Public Sector Buyer's Guide
Get pricing for Virtuous
Virtuous doesn't publish a price. Tell us your ERP, seat count and must-haves and we'll come back with an independent view of what it should cost you — and which alternatives are worth quoting alongside it.