Fivetran
by Fivetran, Inc. · ETL & Data Extraction
Automated ELT platform with 700+ prebuilt connectors, including SAP, NetSuite and Dynamics 365.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
SAP
NetSuite
Microsoft Dynamics 365 Finance
Oracle
WorkdaySalesforce- Deployment
- Cloud, Hybrid
- Company size
- SMB, Mid-market, Enterprise
- Pricing
- Usage-based (Monthly Active Rows) with a free tier
- Founded
- 2012
- Headquarters
- Oakland, California, United States
Overview
Fivetran is a cloud-based, fully managed ELT (extract-load-transform) platform that automates the movement of data from source systems into a data warehouse or data lake. Founded in 2012 and headquartered in Oakland, California, it positions itself as infrastructure for automated data movement rather than a hand-built pipeline tool: connectors are pre-built, schemas are auto-detected and kept in sync as source schemas change, and syncs run on a managed schedule with no code to maintain.
The connector catalog spans more than 700 sources across SaaS applications, databases, files, event streams and ERP systems, alongside 200+ supported destinations for its reverse-ETL product, Activations. For ERP data specifically, Fivetran documents connectors for SAP (SAP ERP on HANA covering ECC and S/4HANA, SAP OData against ECC/S/4HANA/BW via the ODP API, and SAP ECC on Oracle or SQL Server via log-based change data capture), NetSuite (SuiteAnalytics), Microsoft Dynamics 365 Finance and Operations (via Azure Data Lake Storage export/Synapse Link), Salesforce, and Workday HCM. Its 2021 acquisition of HVR added the log-based CDC technology behind its high-volume database and SAP replication.
The platform can be deployed as a fully managed SaaS service or, for regulated or high-security environments, in a Hybrid Deployment mode that keeps data processing inside the customer's own cloud environment while Fivetran manages orchestration. Fivetran reports SOC 1, SOC 2, ISO 27001, PCI DSS Level 1, HITRUST and HIPAA BAA compliance, and lists customers including Cemex, Pitney Bowes, Morgan Stanley, DocuSign and HubSpot.
Screenshots & demo
Demo video from the vendor's YouTube channel. Screenshots sourced from Fivetran, Inc..
Features & capabilities
Connectors & Data Sources
The prebuilt connector catalog and options for extending it.
- 700+ prebuilt connectors across SaaS applications, databases, files and event streams
- SAP connectors: SAP ERP on HANA (ECC, S/4HANA), SAP OData (ODP API), SAP ECC on Oracle/SQL Server via HVR log-based CDC
- NetSuite SuiteAnalytics connector
- Microsoft Dynamics 365 Finance and Operations connector via Azure Data Lake Storage / Synapse Link
- Salesforce and Workday HCM connectors
- Connector SDK for building custom connectors in code
- By-request connector program for unsupported sources
- AI Connector Agent (beta) for generating custom connectors
Sync & Schema Management
How data is kept current and how schema drift is handled.
- Automatic schema detection on initial connector setup
- Schema change review workflow with a dedicated Schema tab
- Log-based, incremental and full-resync modes depending on source
- Configurable sync frequency per connection
- Table- and column-level sync control (include/exclude, sync mode)
- Column blocking and column hashing for sensitive fields
- Entity-relationship diagram (ERD) view of a connection's schema
Transformations
In-warehouse modeling layered on top of raw synced data.
- Managed orchestration of dbt Core and dbt Cloud transformation projects
- Prebuilt dbt data models for common sources, including an SAP data model
- Quickstart transformations that run automatically on supported connectors
- Scheduled transformation runs tied to connector syncs
Activations (Reverse ETL)
Syncing warehouse data back out into operational business applications.
- 200+ supported destination applications for Activations
- Syncs enriched/warehouse data into CRM, marketing and support tools
- Same managed-sync model (schema handling, scheduling) as source connectors
Deployment, Security & Governance
How and where the platform runs, and its compliance posture.
- Fully managed SaaS (multi-tenant) deployment
- Hybrid Deployment: data processing runs inside the customer's own cloud environment
- SOC 1 and SOC 2 reports
- ISO 27001, PCI DSS Level 1, HITRUST and HIPAA BAA
- GDPR-oriented data handling
- Column blocking/hashing for PII and other sensitive data
Managed Data Lake Service
Automated ingestion into cloud data lakes.
- Managed writes into Amazon S3, Azure Data Lake Storage and Google Cloud Storage
- Vendor-reported up to 95% cost reduction versus self-built data lake ingestion
- Same connector catalog feeding lake destinations as warehouse destinations
Common use cases
- Extracting SAP ECC/S4HANA transactional data into a warehouse for finance and operations reporting without custom ABAP extraction code
- Consolidating NetSuite, Salesforce and Workday HCM data into a single warehouse for cross-functional analytics
- Building a BI warehouse for a company running Microsoft Dynamics 365 Finance and Operations, via its Azure Data Lake Storage export path
- Replicating high-volume SAP transactional tables with low source-system impact using HVR-derived log-based CDC
- Feeding governed, enriched customer data from a warehouse back into Salesforce or other operational apps via Activations
- Deploying a Hybrid Deployment pipeline that keeps data processing inside a company's own cloud environment for regulated industries
- Standardizing ELT across dozens of SaaS and database sources with automatic schema-drift handling instead of maintaining custom extraction scripts
Strengths & considerations
Strengths
- One of the largest published connector catalogs (700+) among ELT vendors, including dedicated SAP and ERP application connectors
- HVR-derived log-based CDC technology (from the 2021 HVR acquisition) for high-volume, low-impact database and SAP replication
- Hybrid Deployment option that keeps data processing inside the customer's own cloud environment for regulated workloads
- Automatic schema drift detection and handling across connectors, reducing ongoing pipeline maintenance
- Reverse-ETL (Activations) built into the same platform rather than requiring a separate tool
ERP integrations
SAP ERP on HANA connector covers ECC and S/4HANA; SAP OData connector covers ECC/S/4HANA/BW via the ODP API and requires an Enterprise or Business Critical plan; SAP ECC on Oracle or SQL Server is replicated via HVR log-based CDC
Requires a cloud-based Tier-2 or higher Dynamics 365 F&O environment exporting raw data to ADLS
Pricing
Priced by monthly active rows (MAR) synced; the spend rate varies by plan (Free, Standard, Enterprise, Business Critical) and connector. Free plan covers up to 500,000 MAR for connections (3,500 MAR for Activations, 5,000 monthly model runs for transformations). Each new paid connection includes an additional 14-day free trial. Published Standard-plan usage examples: roughly $17.23/month for a low-volume connector like Facebook Ads and roughly $423.78/month for a higher-volume connector like Marketo. Annual contracts carry discounts from about 5% up to 22.6% depending on committed spend. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (managed, multi-tenant); Hybrid Deployment keeps data processing inside the customer's own cloud environment
- Compliance
- SOC 1, SOC 2, ISO 27001, PCI DSS Level 1, HITRUST, HIPAA (BAA available), GDPR
About the vendor
- Founded
- 2012
- Headquarters
- Oakland, California, United States
- Ownership
- Private (Series D, September 2021; $5.6B valuation; investors include Sequoia Capital, Andreessen Horowitz, General Catalyst, ICONIQ Capital, D1 Capital Partners)
- Notable customers
- Cemex, Pitney Bowes, Morgan Stanley, DocuSign, HubSpot, AutoZone, Databricks, Snowflake, Okta, Dropbox
Alternatives to Fivetran in ETL & Data Extraction
Fivetran — frequently asked questions
Does Fivetran have a connector for SAP?
Yes. Fivetran offers an SAP ERP on HANA connector covering both SAP ECC and S/4HANA, an SAP OData connector for ECC/S/4HANA/BW via the ODP API (requiring an Enterprise or Business Critical plan), and log-based replication for SAP ECC running on Oracle or SQL Server via its HVR-derived technology.
Does Fivetran connect to NetSuite and Microsoft Dynamics 365?
Yes. Fivetran ships a NetSuite SuiteAnalytics connector, and a Microsoft Dynamics 365 Finance and Operations connector that reads data exported to Azure Data Lake Storage via Synapse Link, which requires a cloud-based Tier-2 or higher Dynamics 365 F&O environment.
How is Fivetran priced?
Fivetran is priced on Monthly Active Rows (MAR) synced, with the rate depending on plan tier (Free, Standard, Enterprise, Business Critical) and connector. The Free plan covers up to 500,000 MAR/month, and every new paid connection gets an additional 14-day free trial.
Can Fivetran run inside our own cloud environment instead of Fivetran's cloud?
Yes, via Hybrid Deployment, which processes data inside the customer's own cloud environment while Fivetran manages orchestration. Fivetran also offers a fully managed SaaS deployment for customers who don't need that isolation.
How many connectors does Fivetran offer?
Fivetran documents more than 700 source connectors spanning SaaS applications, databases, files and event streams, plus 200+ supported destinations for its Activations reverse-ETL product.
Evaluating ETL & Data Extraction?
Tell us your ERP and requirements and we'll send an independent shortlist — including Fivetran and the best-fit alternatives — with honest pros and cons.