Usercentrics

by Usercentrics GmbH · Data Privacy & GDPR

Consent management platform for GDPR and CCPA compliant cookie and data consent across web, app and CTV.

Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.

Deployment: Cloud
Company size: SMB, Mid-market, Enterprise
Pricing: Tiered subscription by product line, session based for Web CMP and Daily Active User based for App CMP
Founded: 2017
Headquarters: Munich, Germany

Overview

Usercentrics is a consent management platform (CMP) that automates privacy notices, cookie banners and opt-out handling for websites, mobile apps and connected-TV (CTV) applications. Founded in Munich in 2017, the company grew through a 2021 merger with Cybot, the parent company of Cookiebot, and reports coverage of more than 2.4 million websites and apps and roughly 8.8 billion monthly consent events.

The product line is split by surface: Web CMP for websites, App CMP for mobile apps and games, and CTV CMP for streaming and connected-TV applications, plus a standalone Privacy Policy Generator and server-side tools (Server GTM, Meta Signals Gateway). All are built around Google-certified Consent Mode v2 support and IAB TCF v2.2, and the Web CMP integrates directly with more than a dozen CMS and ecommerce platforms including WordPress, Shopify, Wix, Webflow, Magento and WooCommerce.

In January 2026 Usercentrics acquired MCP Manager, extending the platform into governing what data AI agents and models can access via the Model Context Protocol, alongside its existing consent and preference management business.

Screenshots & demo

Demo video from the vendor's YouTube channel.

Features & capabilities

Web Consent Management

The core Web CMP product for cookie and tracking consent on websites.

Customizable consent banner branding and layout
Auto-blocking of non-essential scripts prior to consent
Google Consent Mode v2 support
IAB TCF v2.2 support
Microsoft UET Consent Mode support
Consent analytics and optimization dashboard
Multi-domain and multi-language banner management
A/B testing of consent banners on higher tiers

App and CTV Consent Management

Consent management extended to mobile apps and connected-TV surfaces.

App CMP for iOS and Android apps
Consent signal support for ad SDKs including Unity Ads, AppLovin and ironSource
CTV CMP for connected-TV and OTT streaming apps
Flutter mobile SDK
Daily Active User based billing tiers for App CMP

Privacy Policy and Documentation

Automated generation and upkeep of privacy documentation.

Automated Privacy Policy Generator
Multi-regulation templates covering GDPR and CCPA
Multi-domain policy management
Free and paid Pro tiers

Integrations and Data Routing

Connecting consent state to the rest of the marketing and CMS stack.

CMS and site-builder integrations including WordPress, Shopify, Wix, Webflow, Squarespace, Magento, WooCommerce, Drupal, TYPO3, Joomla, Shopware, HubSpot, Duda, GoDaddy and Square
Google Tag Manager and Adobe Launch integrations
Consent Management API for custom implementations
Preference Manager for routing consent and preference data to marketing platforms
Data subject request integration with MineOS

AI Data Governance

Newer product line for governing AI agent access to data.

MCP Manager, acquired January 2026, for AI and data governance via the Model Context Protocol
Controls over what data AI agents and models can access

Common use cases

Deploying a GDPR and CCPA compliant cookie banner across a global ecommerce storefront on Shopify or WooCommerce
Enabling Google Consent Mode v2 so Google Ads and Analytics keep functioning under EU and UK consent requirements
Managing consent across a mobile app and a web property from one platform using Web CMP and App CMP
Generating and maintaining a multi-regulation privacy policy across many domains
Routing consent and preference signals into marketing and analytics tools via the Preference Manager
Serving cookie consent for a connected-TV or OTT streaming app
Governing what data AI agents and models can access via MCP Manager

Strengths & considerations

Strengths

One of the largest CMP footprints by claimed volume, over 2.4 million websites and apps
Broad CMS and site-builder integration library spanning 15 or more platforms
Google-certified CMP with native Consent Mode v2 and IAB TCF v2.2 support
Separate CMP products tuned to web, app and CTV/OTT surfaces rather than one generic banner
Session based pricing with a genuinely free tier for small sites rather than a flat per-domain fee

Pricing

Model

Tiered subscription by product line, session based for Web CMP and Daily Active User based for App CMP

Starting price

Free for up to 1,000 sessions per month on Web CMP; paid plans from EUR 7 per month

Free trial

Yes

Web CMP is billed monthly by session volume: Essential (about 1,500 sessions/mo), Plus (3,000), Pro (15,000), Business (50,000) and Corporate (1M+, custom). App CMP is billed annually by Daily Active Users, from EUR 49 per month for the Advanced plan (up to 500K DAU). CTV CMP and MCP Manager are custom priced. Get an independent shortlist with pricing guidance below.

Technical & security

Hosting: SaaS (multi-tenant)
Compliance: GDPR, CCPA, CPRA

About the vendor

Founded: 2017
Headquarters: Munich, Germany
Employees: ~350
Ownership: Private (venture backed, investors including Cavalry Ventures, Alstin Capital and Full In Partners)

Alternatives to Usercentrics in Data Privacy & GDPR

BigIDData intelligence platform combining privacy automation, data discovery and AI governance.DataGrailAgentic data privacy platform automating data mapping, consent, DSRs and privacy risk.DidomiConsent and preference management platform for global compliance and first-party data.ExterroAI driven data risk platform spanning privacy, eDiscovery, digital forensics and governance.KetchAI agent powered data privacy platform for consent, data mapping and subject rights automation.OneTrustPrivacy, data governance and compliance automation platform used by over half the Fortune 500.

Usercentrics — frequently asked questions

What does Usercentrics do?

Usercentrics is a consent management platform that automates cookie and privacy consent banners, opt-outs and preference management for websites, mobile apps and connected-TV apps, in support of GDPR, CCPA and similar regulations.

Does Usercentrics support Google Consent Mode?

Yes. Usercentrics is a Google-certified CMP with native support for Consent Mode v2, which lets Google Ads and Analytics continue functioning in a limited, consent-aware way when a visitor declines tracking.

Is there a free Usercentrics plan?

Yes. The Web CMP Free plan covers up to 1,000 sessions per month on a single domain at no cost, with paid plans starting from EUR 7 per month as session volume grows.

What CMS and ecommerce platforms does Usercentrics integrate with?

Usercentrics ships integrations for more than a dozen platforms, including WordPress, Shopify, Wix, Webflow, Squarespace, Magento, WooCommerce, Drupal, TYPO3, Joomla, Shopware, HubSpot, Duda, GoDaddy and Square.

Does Usercentrics cover mobile apps and connected TV, not just websites?

Yes. Usercentrics sells separate App CMP and CTV CMP products, priced by Daily Active Users, alongside its original Web CMP.

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