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Growfin

by Growfin · AR & Collections

AI-powered accounts receivable platform for collections and cash application.

Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.

Works with
NetSuiteOracleSAPMicrosoft DynamicsZoho BooksSalesforce
Deployment
Cloud
Company size
Mid-market, Enterprise
Pricing
Quote-based
Founded
2020
Headquarters
Wilmington, Delaware, United States

Overview

Growfin is an AI-powered accounts receivable (AR) automation platform that helps finance teams streamline collections and cash application within the order-to-cash process. It is marketed as a "finance CRM" that centralises customer payment signals and uses Behavioral AI to prioritise accounts, automate follow-ups and reduce Days Sales Outstanding (DSO).

The platform's two core products are Collections Automation, which scores customer payment risk, triggers workflow-driven follow-ups, and gives collectors an AI-assisted inbox and self-serve customer portal for disputes and promises-to-pay; and Cash Application, which extracts remittance data from PDFs, spreadsheets, lockboxes, portals and emails (SmartExtract) and automatically matches payments to invoices across currencies and entities (SmartMatch AI), posting same-day to the ERP.

Growfin holds "Built for NetSuite" status as an official Oracle NetSuite SuiteCloud Developer Network partner, offering a native SuiteApp with a bi-directional connection to NetSuite. It also connects to other ERPs (Oracle, SAP, Microsoft Dynamics, Zoho Books) and to CRM/collaboration tools (Salesforce, HubSpot, Slack) so collections activity stays visible to sales and customer success teams.

Screenshots & demo

Demo video from the vendor's YouTube channel.

Modules & capabilities

Growfin covers 25 of 52 capabilities we track in this category (+3 partial)

48%
  • Automated collections workflowsAutomated follow-up workflows that pause, resume or stop based on payment behavior
    Core strength
  • AI-driven collector prioritizationAI-driven customer Health Score based on 15+ live payment signals
    Core strength
  • Customer/account segmentationCustomer segmentation for tailored collection strategies
    Core strength
  • Multi-channel outreachEmail-centric AR inbox; SMS/call/letter channels not documented
    Partial
  • Promise-to-pay trackingPromise-to-pay logging
    Supported
  • Collector task & workflow managementEscalation and task assignment rules
    Supported
  • Payment plans / instalments
    Not evidenced
  • Managed / outsourced AR service
    Not evidenced

“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.

Common use cases

  • Reducing DSO by automatically prioritising at-risk accounts with an AI health score
  • Automating same-day cash application for high-volume, multi-currency payments in NetSuite
  • Giving collectors an AI-assisted inbox that classifies incoming AR emails and drafts replies
  • Letting customers self-serve invoice status, disputes and promises-to-pay through a portal
  • Keeping sales and customer success aligned on at-risk accounts via Salesforce and Slack
  • Forecasting near-term cash flow and DSO trends from behavioral payment data
  • Extracting and matching remittance data scattered across lockboxes, portals and emails

Strengths & considerations

Strengths

  • Official Built-for-NetSuite SuiteApp with a native, bi-directional connection rather than a bolt-on integration
  • Behavioral AI health scoring drives both collections prioritisation and cash-flow forecasting from the same signal set
  • Positions itself as a "finance CRM" that pulls Salesforce, HubSpot and Slack into the collections workflow, not just the ERP

ERP integrations

NetSuiteGrowfin AR Automation for Complex O2C
Certified marketplace app
Bi-directionalInvoicesPaymentsCustomersCash application results

Achieved Built for NetSuite status; deep two-way connection covering cash application, collections and AR dashboards.

Varies by connectorInvoicesPayments

Growfin advertises an Oracle connector; no dedicated Oracle integration doc page or marketplace listing found.

Open API
Varies by connectorInvoicesPayments

Growfin advertises an SAP connector; no dedicated integration doc page or marketplace listing found.

Varies by connectorInvoicesPayments

Growfin advertises a Microsoft Dynamics connector; no dedicated integration doc page or marketplace listing found.

Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.

Pricing

Model
Quote-based

No public pricing tiers; Growfin quotes based on business size and transaction/invoice volume via a sales demo. Get an independent shortlist with pricing guidance below.

Technical & security

Hosting
SaaS (multi-tenant)
Compliance
SOC, GDPR, CCPA

About the vendor

Founded
2020
Headquarters
Wilmington, Delaware, United States
Ownership
Private (Seed and Series A funded, backed by 3one4 Capital and SWC)

Alternatives to Growfin in AR & Collections

Growfin — frequently asked questions

Does Growfin integrate with NetSuite?

Yes. Growfin is an official "Built for NetSuite" partner and offers a native SuiteApp with a bi-directional connection for cash application, collections and AR reporting.

What other ERPs and CRMs does Growfin connect to?

Growfin also integrates with Oracle, SAP, Microsoft Dynamics and Zoho Books on the ERP side, and with Salesforce, HubSpot and Slack for cross-team visibility.

How much does Growfin cost?

Growfin does not publish standard pricing tiers. It uses quote-based pricing based on business size and transaction volume, provided after a sales demo.

What does Growfin actually automate?

Growfin automates two main AR workflows: collections (AI health scoring, follow-up workflows, dispute self-service) and cash application (remittance extraction and automated payment-to-invoice matching).

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