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Business Line

SAP Gold Partner

Dubai, United Arab Emirates · Middle East & Africa · ~250 employees

Dubai-based SAP Gold Partner serving SMEs and enterprises across the MENA region.

ConsultingImplementer

Partner Level

Gold

SAP certified

Company Size

Mid-Market

51–500 employees

Region

Middle East & Africa

United Arab Emirates

SAP Products

3

specialisations

Global team footprint

Team distribution

Estimated employee distribution by country

136

Employees

6

Countries

Pakistan

Largest team

Pakistan101 · 78%
United Arab Emirates10 · 8%
Iraq6 · 5%
Saudi Arabia5 · 4%
Egypt4 · 3%
Other countries3 · 2%

Top 3 countries account for 91% of headcount.

View all countries
India3

Total company headcount — not limited to this vendor's ERP practice. Figures are approximate and may lag.

About Business Line

Dubai-based SAP Gold Partner serving SMEs and enterprises across the MENA region.

Business Line is a SAP Gold Partner based in Dubai, United Arab Emirates, serving clients across the Middle East & Africa region. They specialise in SAP S/4HANA Public Cloud, SAP S/4HANA On-Premise, SAP Business One, and work with organisations in Manufacturing, Retail, Distribution & Wholesale.

About Business Line

Business Line is an SAP Gold Partner headquartered in Dubai, UAE, providing SAP ERP implementation, cloud transformation, and business process automation across the MENA region. The Dubai office is located at API World Tower on Sheikh Zayed Road.

Services

SAP ERP implementationCloud transformationBusiness process automation
Profile compiled from public sources (May 2026):
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Platinum
Birchman

Birchman

Bracknell, United Kingdom

Birchman is a UK founded business transformation and IT consultancy specialising in SAP and ERP solutions. We're a Global SAP Platinum Partner and the primary UK member of United VARs, the world's largest alliance of SAP solution providers, giving us access to local expertise and delivery capability in 80+ countries. We help organisations plan, migrate to and thrive on SAP Cloud ERP (S/4HANA), whether that's moving off legacy ECC6, running a phased cloud migration or optimising an existing SAP landscape. Our services cover the full transformation lifecycle: strategy and target operating model design, ERP implementation, data analytics, cloud infrastructure, application development, and IT governance. We back this with industry specific accelerator packages for Mining, CPG, and Professional Services, drawing on 20+ years of sector experience. Over that time, we've built a reputation not just for delivering transformation projects but for steadying them. Brought in when a project needs a safe pair of hands to see it through to a successful outcome. It's why so many customers trust us with their most critical digital transformation and SAP work. We measure our success by our customers', helping them get the most out of their SAP investment, not just at go-live but for years afterwards. Our Application Management Services and ongoing consultancy keep that relationship going, with continuous improvement built in as standard. We're big enough to lead complex, global transformation projects and boutique enough to still care about every client we work with.

Mid-Market (101–1,000)Global
ConsultingImplementerLicense Reseller

Products

SAP Cloud ERP (S/4HANA) Public & PrivateBusiness Technology Platform+7 more
Platinum
delaware

delaware

London, United Kingdom

SAP Platinum Partner and global Platinum Reseller — one of just eleven worldwide — and one of twelve RISE with SAP Validated Partners. Winner of the 2024 SAP Pinnacle Award for SAP BTP customer value and the SAP Partner Award 2026 for Partner Industry Innovation. 5,000+ professionals across 38 offices in 20+ countries support the full SAP lifecycle, from S/4HANA and RISE with SAP implementations to application managed services for 250+ AMS clients globally. The UK practice, established in Bristol in 2017, spans 200+ consultants across SAP and Microsoft technologies.

Large (1,001–10,000)Global
ConsultingImplementerReseller

Products

SAP S/4HANA Public CloudSAP S/4HANA Private Cloud+10 more
Platinum
Softengine

Softengine

Woodland Hills, United States

Softengine has been helping growing organizations select, implement and continuously improve the right ERP solution since 1996. As an SAP Gold Partner, we guide companies from initial evaluation through implementation, go live and long term support – helping them make informed decisions as their operations, markets, regulations and business needs evolve. Our work covers the full lifecycle. 1. ERP Evaluation and Selection We help you select the right ERP platform based on your industry, requirements, budget and growth plans. If SAP Business One is not the fit, we say so before anyone signs. 2. Discovery, Analysis and Solution Design We work with leadership, operations, finance and IT to understand existing challenges, then design improved processes and system architecture around how the business actually runs. 3. Implementation and Project Management We configure SAP Business One and manage the project end to end, coordinating resources, timelines, risks and milestones. 4. Development, Integrations and Data Migration We develop specialized functionality, connect your other business systems, and migrate and validate legacy data. 5. Testing, Training and Go Live We test the solution, train users, manage change and coordinate the transition to the new system. 6. Protecting Your Investment Dedicated post go live support, proactive system management and ongoing optimization – as new requirements, regulations, market conditions, locations and acquisitions reshape the business. Where standard SAP Business One falls short, we built our own. WMS+ for warehouse management. Container Management for import heavy distribution. Softengine Processing for seafood. Manufacturing Solutions for production. Web Portals for customer self service. All native SAP Business One extensions, developed and supported in house. Our expertise is operational. Manufacturers, distributors, food and beverage producers, construction firms, field service teams and oil and gas operators – businesses where lot traceability, job costing, warehouse throughput and shop floor visibility decide whether an ERP project succeeds or stalls. We also deploy SAP Business One on our own secure hosted cloud, so infrastructure is one less vendor to manage. 25+ years implementing ERP. 200+ implementations. 98% client retention over five years.

Mid-Market (101–1,000)North America
ResellerImplementerISVConsultantManaged Services

Products

SAP Business One

SAP Case Studies by Business Line

2 verified stories

Real SAP implementations delivered by Business Line — summarised from case studies published on their website, with only the figures the original source reports.

Tishk International University

Higher EducationIraq

SAP ERP

35

departments

15

student home countries

Challenge: Tishk International University ran academics, finance, student affairs and departmental operations without a unified system while serving students from 15 countries across 35 departments.

Read more

Solution: Business Line deployed SAP solutions to bring academics, finance, student affairs and departmental operations onto one platform.

Results: The partner summary cites visibility, budget control and operational efficiency to support scaling across 35 departments. Only a listing-page summary is published.

Original case study ↗

Med Steel

Steel ManufacturingIraq

SAP ERP

The partner summary cites visibility, cost control and better decision-making. Only a listing-page summary is published, with no detail page or figures.

Challenge: Med Steel, described by Business Line as a leading steel manufacturer in Iraq, needed production, shipment and finance data connected to control costs in a construction-driven market.

Read more

Solution: Business Line implemented an SAP ERP solution linking production, shipments and finance for the manufacturer.

Results: The partner summary cites visibility, cost control and better decision-making. Only a listing-page summary is published, with no detail page or figures.

Original case study ↗

Browse all SAP case studies →

SAP Products Business Line Specialises In

SAP S/4HANA Public CloudSAP S/4HANA On-PremiseSAP Business One

Industries Business Line Serves

ManufacturingRetailDistribution & Wholesale

Business Line Partner Details

Partner Level
SAP Gold Partner
Headquartered
Dubai, United Arab Emirates
Region
Middle East & Africa
Company Size
Mid-Market (51–500 employees)
Employees
~250
Partner Types
Consulting, Implementer

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Frequently Asked Questions About Business Line

What SAP products does Business Line specialise in?
Business Line specialises in SAP S/4HANA Public Cloud, SAP S/4HANA On-Premise, SAP Business One. As a SAP Gold Partner, they have demonstrated expertise across 3 SAP products.
Where is Business Line headquartered?
Business Line is headquartered in Dubai, United Arab Emirates, serving clients across the Middle East & Africa region.
What industries does Business Line serve?
Business Line works with organisations across Manufacturing, Retail, Distribution & Wholesale. Their industry expertise allows them to deliver tailored SAP implementations for each sector.
What type of SAP partner is Business Line?
Business Line is a SAP Gold Partner, offering Consulting, Implementer services. They are a mid-market-sized organisation with approximately ~250 employees.
What countries does Business Line operate in?
Business Line operates in Bahrain, India, Kuwait, Qatar, Saudi Arabia, South Africa, United Arab Emirates, providing SAP consulting and implementation services across 7 countries.

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This profile was compiled from publicly available information and has not been claimed by Business Line.