Sellbrite
by GoDaddy · Marketplace Integration
Multi-channel listing and inventory sync for Amazon, eBay, Walmart, Etsy and Shopify sellers.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Deployment
- Cloud
- Company size
- SMB, Mid-market
- Pricing
- Subscription, tiered by monthly order volume
- Founded
- 2013
- Headquarters
- Pasadena, California, United States
Overview
Sellbrite is a multi-channel listing and inventory management platform for online sellers, letting merchants list products across major marketplaces and storefronts from one central catalog. It was founded in 2013 in Pasadena, California and acquired by GoDaddy in April 2019, where it now operates as GoDaddy Sellbrite, Inc. alongside GoDaddy's other commerce products.
The platform's core job is keeping a single product catalog in sync everywhere a seller sells: creating and publishing listings to each channel, adjusting inventory automatically as orders come in on any channel to prevent overselling, and centralizing order fulfillment and shipping across warehouses, FBA and third-party logistics providers. Order limits, not feature access, are what separate its pricing tiers.
Sellbrite is aimed at small and mid-sized brands and retailers selling across Amazon, eBay, Etsy, Walmart, Google Shopping and storefront platforms such as Shopify, Shopify Plus, BigCommerce and WooCommerce. It does not document an ERP integration; sellers who run an ERP typically connect it through their storefront platform rather than through Sellbrite directly.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Modules & capabilities
Sellbrite covers 14 of 40 capabilities we track in this category
35%- Broad marketplace coverageAmazon, eBay, Walmart, EtsyCore strength
- Regional / international marketplace coverageNot evidenced
- Ecommerce platform connectorsShopifySupported
- Social commerce channelsNot evidenced
- Multi-account / multi-storefront connectionsNot evidenced
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Listing an existing catalog across Amazon, eBay, Etsy, Walmart and Google Shopping from one dashboard
- Preventing overselling by syncing inventory in real time across every connected channel
- Coordinating fulfillment across merchant-owned warehouses, FBA and third-party logistics providers
- Scaling a Shopify or BigCommerce store into additional marketplaces without separate tooling per channel
- Using Amazon FBA stock to fulfill orders placed on other marketplaces
- Starting multi-channel selling on a free plan before committing to a paid tier
Strengths & considerations
Strengths
- Free forever tier (up to 30 orders/month) alongside predictable, order-volume-based paid tiers rather than percentage-of-revenue pricing
- Dedicated FBA inventory add-on that syncs Amazon fulfillment stock to non-Amazon channels
- Backed by GoDaddy, giving it integration ties into GoDaddy's broader small-business commerce tooling
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Full Sellbrite pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Tiers are Forever Free, Pro 100 ($29/mo), Pro 500 ($79/mo) and Pro 2K ($179/mo, annual billing), differentiated mainly by monthly order limits and sync frequency; a separate FBA integration add-on is $19/month. 14-day unlimited-access trial, no credit card required. Get an independent shortlist with pricing guidance below.
What does Sellbrite cost?
Sellbrite prices by quote, like most of this category. Here is what actually drives your number — and what to ask before you get one.
4 of the 10 vendors we track in this category publish no list price at all.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Mobile app
- No
About the vendor
- Founded
- 2013
- Headquarters
- Pasadena, California, United States
- Ownership
- GoDaddy (acquired 2019)
Alternatives to Sellbrite in Marketplace Integration
Sellbrite — frequently asked questions
Does Sellbrite integrate with an ERP?
Sellbrite does not document a direct ERP integration. It connects to marketplaces and storefront platforms such as Shopify, BigCommerce and WooCommerce; sellers running an ERP typically sync it through their storefront platform instead.
Is Sellbrite free to use?
Yes. Sellbrite offers a Forever Free plan supporting up to 30 orders per month with unlimited sales channels and SKUs, plus paid Pro tiers starting at $29/month for higher order volumes and features like shipping label printing.
Who owns Sellbrite?
Sellbrite was founded in 2013 in Pasadena, California, and was acquired by GoDaddy in April 2019, where it now operates as GoDaddy Sellbrite, Inc.
Does Sellbrite support Amazon FBA?
Yes, via a $19/month add-on available on paid plans that automatically imports FBA inventory into Sellbrite and syncs it across other connected sales channels; FBA orders don't count toward a plan's monthly order limit.
Compare Sellbrite head-to-head
The Marketplace Integration Buyer's Guide
Before you commit to Sellbrite, see how it sits against the 10 marketplace integration systems we track — on capability, ERP integration depth and what each one actually charges for.
Marketplace Integration Buyer's Guide
10 systems compared · 2026
ERP Research
- Sellbrite compared side-by-side with 9 alternatives
- ERP integration checklist — what to verify before you shortlist
- The pricing questions that change the quote
- A Sellbrite evaluation brief, included with the guide
Marketplace Integration Buyer's Guide
Get a quote for Sellbrite
Sellbrite publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.