Linnworks
by Linnworks · Marketplace Integration
Multichannel inventory, order and marketplace listing management for ecommerce sellers.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
- QuickBooks
- Deployment
- Cloud
- Company size
- SMB, Mid-market
- Pricing
- Subscription tiered on monthly order volume
- Founded
- 2005
- Headquarters
- Chichester, United Kingdom
Overview
Linnworks is a commerce operations platform for multichannel ecommerce sellers, centralizing inventory, order and marketplace listing management across 100+ channels including Amazon, eBay, Walmart, TikTok Shop, Shopify and BigCommerce. Founded in the UK and expanded through the 2022 acquisition of warehouse-inventory platform SkuVault, the company is headquartered in Chichester, UK, with additional offices including Louisville, Kentucky, London and Tallinn following that deal.
The platform's two core products are Linnworks Advanced, aimed at sellers with complex multichannel fulfillment, and SkuVault Core, a warehouse inventory system for growing retailers. Linnworks synchronizes stock levels in real time across connected marketplaces to prevent overselling, automates order routing and shipping label creation across carriers, and provides bulk tools for creating and managing marketplace listings. A "Spotlight AI" feature is marketed to surface manual workflows that can be converted into automation rules.
Linnworks reports processing around 18 billion dollars in GMV and 242 million orders annually. Marlin Equity Partners acquired a majority stake in the company in 2021.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Modules & capabilities
Linnworks covers 17 of 40 capabilities we track in this category (+1 partial)
43%- Broad marketplace coverage100+ marketplaces incl. Amazon, eBay, Walmart, Etsy, Temu, Shein, B&QCore strength
- Regional / international marketplace coverageNot evidenced
- Ecommerce platform connectorsShopify, BigCommerceSupported
- Social commerce channelsTikTok Shop listing managementSupported
- Multi-account / multi-storefront connectionsNot evidenced
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Preventing overselling by syncing stock in real time across Amazon, eBay, Walmart and a DTC storefront
- Automating order routing and shipping label creation across multiple carriers
- Bulk-creating and managing marketplace listings across 100+ channels from one system
- Running warehouse pick, pack and QC workflows through SkuVault Core
- Forecasting demand and stock requirements at the SKU level
- Syncing invoices and payments to QuickBooks Online to reduce manual bookkeeping
- Identifying manual, repetitive workflows to convert into automation rules via Spotlight AI
Strengths & considerations
Strengths
- Broad marketplace and channel connector library (100+) spanning major and emerging channels like TikTok Shop, Temu and Shein
- Combines multichannel order/listing management (Linnworks Advanced) with dedicated warehouse inventory software (SkuVault Core) under one company
- Order-volume-based pricing rather than percentage-of-revenue fees
- 15+ years operating in the multichannel ecommerce space with reported scale of ~18B GMV and 242M orders/year
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Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-20.
Pricing
Full Linnworks pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Linnworks prices on order volume rather than users, with reported costs from around $200 a month and add-on modules available as needs grow. Order-volume pricing suits multichannel retailers with small operations teams and high throughput — the same shape as Brightpearl and Zoho Inventory. The practical question for a quote is which volume band you fall into at peak rather than on average, because the band is assessed monthly and seasonal retailers routinely under-scope. Get an independent shortlist with pricing guidance below.
What does Linnworks cost?
Linnworks prices by quote, like most of this category. Here is what actually drives your number — and what to ask before you get one.
4 of the 10 vendors we track in this category publish no list price at all.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Mobile app
- No
About the vendor
- Founded
- 2005
- Headquarters
- Chichester, United Kingdom
- Employees
- ~200-260
- Ownership
- Private equity (Marlin Equity Partners, majority stake since 2021)
Alternatives to Linnworks in Marketplace Integration
Linnworks — frequently asked questions
What does Linnworks connect to?
Linnworks connects to 100+ marketplaces and channels (Amazon, eBay, Walmart, TikTok Shop and others), website platforms like Shopify and BigCommerce, shipping carriers and 3PLs, and accounting software including QuickBooks Online.
Does Linnworks include warehouse management?
Yes. Following its 2022 acquisition of SkuVault, Linnworks offers SkuVault Core for warehouse inventory and a Linnworks WMS module for pick, pack and QC workflows alongside its multichannel order management.
How is Linnworks priced?
Pricing is quote-based and tiered by monthly order volume rather than a percentage of revenue. Add-on modules such as Listing, WMS and Forecasting are priced separately, and there is a one-time onboarding fee.
Who owns Linnworks?
Private equity firm Marlin Equity Partners acquired a majority stake in Linnworks in 2021. The company was founded by Fedor Dzjuba and is headquartered in Chichester, UK.
Compare Linnworks head-to-head
The Marketplace Integration Buyer's Guide
Before you commit to Linnworks, see how it sits against the 10 marketplace integration systems we track — on capability, ERP integration depth and what each one actually charges for.
Marketplace Integration Buyer's Guide
10 systems compared · 2026
ERP Research
- Linnworks compared side-by-side with 9 alternatives
- ERP integration checklist — what to verify before you shortlist
- The pricing questions that change the quote
- A Linnworks evaluation brief, included with the guide
Marketplace Integration Buyer's Guide
Get a quote for Linnworks
Linnworks publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.