Linnworks
by Linnworks · Marketplace Integration
Multichannel inventory, order and marketplace listing management for ecommerce sellers.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
- QuickBooks
- Deployment
- Cloud
- Company size
- SMB, Mid-market
- Pricing
- Quote-based
- Founded
- 2005
- Headquarters
- Chichester, United Kingdom
Overview
Linnworks is a commerce operations platform for multichannel ecommerce sellers, centralizing inventory, order and marketplace listing management across 100+ channels including Amazon, eBay, Walmart, TikTok Shop, Shopify and BigCommerce. Founded in the UK and expanded through the 2022 acquisition of warehouse-inventory platform SkuVault, the company is headquartered in Chichester, UK, with additional offices including Louisville, Kentucky, London and Tallinn following that deal.
The platform's two core products are Linnworks Advanced, aimed at sellers with complex multichannel fulfillment, and SkuVault Core, a warehouse inventory system for growing retailers. Linnworks synchronizes stock levels in real time across connected marketplaces to prevent overselling, automates order routing and shipping label creation across carriers, and provides bulk tools for creating and managing marketplace listings. A "Spotlight AI" feature is marketed to surface manual workflows that can be converted into automation rules.
Linnworks reports processing around 18 billion dollars in GMV and 242 million orders annually. Marlin Equity Partners acquired a majority stake in the company in 2021.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Features & capabilities
Order and Shipping Management
Consolidated order processing and carrier-integrated shipping.
- Automated order sorting, prioritization and routing across channels
- Carrier integrations for label generation and rate shopping (including FedEx, Amazon Shipping)
- Rules-based order automation ("orderbots"-style workflow logic)
- Order status and fulfillment tracking across channels
Inventory Management
Real-time stock synchronization to prevent overselling.
- Real-time stock sync across 100+ connected marketplaces
- Kit and bundle building
- SKU-level stock visibility
- Stock forecasting and demand planning tools
Warehouse Management
Pick, pack and quality-control workflows, including the SkuVault warehouse product.
- Automated picklists
- Quality control workflows
- SkuVault Core warehouse inventory for growing retailers
- Linnworks WMS for multichannel fulfillment operations
Marketplace Listings
Bulk listing creation and management across major marketplaces.
- Bulk listing creation and editing
- Listing management across Amazon, eBay, Walmart, TikTok Shop, Etsy, Temu, Shein, B&Q
- Website platform integrations (Shopify, BigCommerce)
- Repricing integration (Repricer.com)
Reporting and Analytics
Performance and demand insights across the connected channel mix.
- SKU-level performance reporting
- Demand forecasting
- Advanced retail analytics via Conjura integration
- Spotlight AI workflow-automation identification
Common use cases
- Preventing overselling by syncing stock in real time across Amazon, eBay, Walmart and a DTC storefront
- Automating order routing and shipping label creation across multiple carriers
- Bulk-creating and managing marketplace listings across 100+ channels from one system
- Running warehouse pick, pack and QC workflows through SkuVault Core
- Forecasting demand and stock requirements at the SKU level
- Syncing invoices and payments to QuickBooks Online to reduce manual bookkeeping
- Identifying manual, repetitive workflows to convert into automation rules via Spotlight AI
Strengths & considerations
Strengths
- Broad marketplace and channel connector library (100+) spanning major and emerging channels like TikTok Shop, Temu and Shein
- Combines multichannel order/listing management (Linnworks Advanced) with dedicated warehouse inventory software (SkuVault Core) under one company
- Order-volume-based pricing rather than percentage-of-revenue fees
- 15+ years operating in the multichannel ecommerce space with reported scale of ~18B GMV and 242M orders/year
ERP integrations
QuickBooks Online listed under Linnworks' accounting integrations
Pricing
Priced on monthly order volume, not revenue; no percentage fees. Add-on modules (Listing, WMS, Forecasting, Conjura analytics) are priced separately. One-time onboarding fee varies by package. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Mobile app
- No
About the vendor
- Founded
- 2005
- Headquarters
- Chichester, United Kingdom
- Employees
- ~200-260
- Ownership
- Private equity (Marlin Equity Partners, majority stake since 2021)
Alternatives to Linnworks in Marketplace Integration
Linnworks — frequently asked questions
What does Linnworks connect to?
Linnworks connects to 100+ marketplaces and channels (Amazon, eBay, Walmart, TikTok Shop and others), website platforms like Shopify and BigCommerce, shipping carriers and 3PLs, and accounting software including QuickBooks Online.
Does Linnworks include warehouse management?
Yes. Following its 2022 acquisition of SkuVault, Linnworks offers SkuVault Core for warehouse inventory and a Linnworks WMS module for pick, pack and QC workflows alongside its multichannel order management.
How is Linnworks priced?
Pricing is quote-based and tiered by monthly order volume rather than a percentage of revenue. Add-on modules such as Listing, WMS and Forecasting are priced separately, and there is a one-time onboarding fee.
Who owns Linnworks?
Private equity firm Marlin Equity Partners acquired a majority stake in Linnworks in 2021. The company was founded by Fedor Dzjuba and is headquartered in Chichester, UK.
Evaluating Marketplace Integration?
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