Rithum
by Rithum · Marketplace Integration
Commerce operations platform connecting brands and retailers to marketplaces, ERPs and fulfillment.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
SAP
NetSuite
Microsoft Dynamics 365 Business CentralMicrosoft Dynamics 365 Finance
Sage Intacct
Acumatica- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 1997
- Headquarters
- Latham, New York, United States (also London, England)
Overview
Rithum is a commerce operations platform formed from the December 2023 merger of CommerceHub, ChannelAdvisor and Dsco under a single brand. It helps brands and retailers manage product listings, inventory, orders and fulfillment across marketplace, dropship and direct-to-consumer channels. CommerceHub traces back to 1997 and ChannelAdvisor to 2001; CommerceHub acquired ChannelAdvisor in November 2022, and the combined company rebranded as Rithum in December 2023.
The platform serves brands (marketplace listings and advertising management across 600+ channels, inventory sync, order consolidation and routing) and retailers (dropship supplier network, private marketplace creation, supplier performance monitoring). An AI layer branded RithumIQ is positioned across the product line to support pricing, ad and operations decisions.
Rithum connects order, inventory and fulfillment data between selling channels and back-office systems, offering managed integrations to ERP platforms including SAP, NetSuite and Microsoft Dynamics without custom development, in addition to certified partner connectors (MindCloud, APPSeCONNECT, TrueCommerce, eBridge Connections) that extend reach to Sage Intacct, Acumatica, QuickBooks, Infor and other ERPs.
Features & capabilities
Marketplace & Channel Management
Listing and catalog management across marketplaces and channels.
- Listing creation and optimization across 600+ marketplace and channel connections
- Centralized product catalog management
- Product feed optimization
- Multi-channel pricing and repricing controls
- Retail media and paid search/shopping ad campaign management
Order Management
Consolidated order visibility and routing from marketplaces to DTC and wholesale.
- Centralized order visibility across marketplaces, DTC sites and wholesale partners
- Automated order routing to warehouses, FBA or Walmart Fulfillment Services based on business rules
- Order performance and inventory threshold dashboards
- ERP, WMS and OMS system connectivity for order and inventory sync
Inventory Synchronization
Real-time stock visibility across selling channels and distribution centers.
- Inventory sync across multiple distribution centers and channels
- Automated shipping and invoicing workflows
- Order routing to external fulfillment partners
Retailer Dropship Operations
Tools for retailers running supplier-fulfilled and private marketplace programs.
- Dropship supplier network management
- Private marketplace creation for retailers
- Shipping optimization and delivery date prediction
- Supplier performance insights and scorecarding
- Shipping label management
ERP and System Integration
Managed connections between commerce channels and back-office systems.
- Direct managed integrations to SAP, NetSuite and Microsoft Dynamics
- Certified partner connectors reaching Sage Intacct, Acumatica, QuickBooks, Infor and others
- Feeds marketplace orders directly into ERP systems
- Reduces custom development and IT overhead for channel-to-ERP connectivity
Common use cases
- A brand launching on 20+ marketplaces from a single listing and inventory hub
- Feeding marketplace and DTC orders directly into SAP or NetSuite without custom EDI development
- A retailer building a dropship program with supplier performance scorecards
- Routing orders automatically between FBA, WFS and in-house warehouses based on cost or location
- Running retail media and shopping ad campaigns alongside marketplace listing management
- Retailers launching a private marketplace to expand assortment without holding inventory
Strengths & considerations
Strengths
- Combines two of the longest-standing marketplace and channel management platforms, CommerceHub and ChannelAdvisor, under one product line
- Direct managed ERP integrations to SAP, NetSuite and Microsoft Dynamics alongside a certified partner connector network
- Serves both sides of the marketplace relationship: brand and supplier channel management, and retailer dropship and marketplace operations
- Reports serving over 40,000 brands, suppliers and retailers and more than 50 billion dollars in annual GMV
ERP integrations
Pricing
No published pricing; Rithum directs prospects to a personalized demo and sales conversation. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Mobile app
- No
About the vendor
- Founded
- 1997
- Headquarters
- Latham, New York, United States (also London, England)
- Ownership
- Private (Insight Partners majority stake; formerly GTCR and Sycamore Partners)
- Notable customers
- Walmart (partner), Home Depot, Williams-Sonoma, Adidas, Chewy
Alternatives to Rithum in Marketplace Integration
Rithum — frequently asked questions
What is Rithum?
Rithum is a commerce operations platform formed in December 2023 from the merger of CommerceHub, ChannelAdvisor and Dsco. It helps brands and retailers manage marketplace listings, inventory, orders, advertising and fulfillment across hundreds of sales channels.
Does Rithum integrate with ERP systems like SAP or NetSuite?
Yes. Rithum offers direct managed integrations to SAP, NetSuite and Microsoft Dynamics, plus a network of certified partner connectors, including MindCloud, APPSeCONNECT and TrueCommerce, that reach Sage Intacct, Acumatica, QuickBooks and other ERPs.
Is Rithum the same company as ChannelAdvisor?
Rithum incorporates ChannelAdvisor, which CommerceHub acquired in November 2022. The combined company, including the Dsco dropship network, rebranded as Rithum in December 2023.
How is Rithum priced?
Rithum does not publish pricing. Prospective customers request a demo and receive a quote based on their channel mix and volume.
Evaluating Marketplace Integration?
Tell us your ERP and requirements and we'll send an independent shortlist — including Rithum and the best-fit alternatives — with honest pros and cons.