Yellowfin BI

Embedded analytics, dashboards, and automated data storytelling for applications.

Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.

Works with: NetSuiteSAP
Deployment: Cloud, On-premises
Company size: Mid-market, Enterprise
Pricing: Quote-based
Founded: 2003
Headquarters: Melbourne, Australia (Idera HQ in Austin, Texas, US)

Overview

Yellowfin is a business intelligence and embedded analytics platform that combines dashboards, automated insight discovery, and data storytelling in a unified architecture. Founded in 2003 in Melbourne, Australia, Yellowfin was acquired by Idera, Inc. in 2022 and now sits within Idera's developer-tools portfolio, with a strong emphasis on embedding analytics into software products.

The platform brings together several capabilities: action-based dashboards for real-time monitoring, automated data discovery (Signals) that proactively detects changes and anomalies, natural-language query, and a Stories feature that lets users build narrative, report-style content combining text and visualizations. This data-storytelling and automated-discovery focus is a distinguishing aspect of Yellowfin versus dashboard-only tools.

Yellowfin is frequently used by ISVs and application teams that want to embed white-label analytics into their products, offering broad customization, theming, and APIs. It connects to a range of databases and data sources and can be deployed in the cloud or self-managed.

Screenshots & demo

Demo video from the vendor's YouTube channel. Screenshots sourced from Yellowfin.

Modules & capabilities

Yellowfin BI covers 19 of 45 capabilities we track in this category

42%

Drag-and-drop dashboard/report authoringDrag-and-drop dashboard and report builder
Supported
Interactive filtering, drill-down and cross-filteringInteractive filters and drill-through
Supported
Broad chart and visualization libraryWide range of chart types and custom visualizations
Supported
Mobile-optimized dashboards
Not evidenced
Geospatial / map visualizations
Not evidenced
Pixel-perfect / paginated report layoutsCanvas for pixel-perfect, designed layouts
Supported
Narrative data storytelling
Core strength

“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.

Common use cases

ISVs embedding white-label analytics into their software products
Automated monitoring of business metrics with Signals alerts
Narrative, report-style data storytelling for executives
Self-service dashboards over operational and ERP-backed data
Natural-language querying for non-technical users
Multi-tenant analytics for application customers
Scheduled broadcast of reports to stakeholders

Strengths & considerations

Strengths

Combines dashboards, automated discovery (Signals), and storytelling in one platform
Strong data-storytelling and narrative-reporting capabilities
Embedded/white-label focus backed by Idera's developer-tools portfolio

Considerations

Smaller market presence than the largest BI platforms
Pricing is quote-based

ERP integrations

NetSuiteNetSuite via database/ODBC source

Open API

Reads from ERP

No native NetSuite connector; Yellowfin connects via a database, warehouse or ODBC source populated from NetSuite.

SAPSAP via database source

File-based

Reads from ERP

No native SAP connector found; SAP data is typically staged into a database/warehouse source that Yellowfin then connects to.

Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.

Pricing

Model

Quote-based

Free trial

Yes

Subscription pricing quoted by sales; commonly licensed for embedding/OEM scenarios. Cost is driven by users, deployment model, and embedding scope. Get an independent shortlist with pricing guidance below.

Technical & security

Hosting: SaaS (cloud) or self-managed
Data residency: US, EU, Australia
Compliance: SOC 2, GDPR
Mobile app: Yes
Languages: English, and others

About the vendor

Founded: 2003
Headquarters: Melbourne, Australia (Idera HQ in Austin, Texas, US)
Employees: Part of Idera
Ownership: Private (subsidiary of Idera, Inc.)

Alternatives to Yellowfin BI in Embedded BI

DomoCloud BI platform with dashboards, apps, and ERP data connectors.GoodDataEmbedded analytics platform for building dashboards into business applications.LookerGoverned semantic-layer BI and embedded dashboards over warehoused ERP data.Microsoft Power BISelf-service dashboards with native connectors for Dynamics 365 and other ERPs.Phocas AnalyticsERP-focused self-service BI for distribution, manufacturing, and retail.Qlik SenseAssociative-engine self-service BI and dashboards for ERP and operational data.

Yellowfin BI — frequently asked questions

Who owns Yellowfin?

Yellowfin was acquired by Idera, Inc. in 2022 and operates within Idera's developer-tools portfolio.

What is distinctive about Yellowfin?

It unifies action-based dashboards, automated insight discovery (Signals), and data storytelling (Stories) in one platform, with a strong embedded/white-label focus.

Is Yellowfin used for embedded analytics?

Yes. It is widely used by ISVs to embed white-label analytics into applications, with APIs, theming, and multi-tenant support.

Evaluating Embedded BI?

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