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Domo

by Domo · Embedded BI

Cloud BI platform with dashboards, apps, and ERP data connectors.

Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.

Works with
NetSuiteSAPMicrosoft Dynamics 365
Deployment
Cloud
Company size
Mid-market, Enterprise
Pricing
Consumption-based credits, not per-seat
Founded
2010
Headquarters
American Fork, Utah, United States

Overview

Domo is a cloud-native business intelligence and data experience platform that connects, transforms, visualizes, and acts on data in one place. It combines a large library of prebuilt connectors, an integrated ETL layer (Magic ETL), data warehousing, and a dashboarding and app-building environment, aiming to cover the full pipeline from raw data to decision without stitching together separate tools.

The platform supports building interactive dashboards (cards), low-code data apps, and embedded analytics for both internal users and external customers via Domo Everywhere. It includes AI and data-science features, automated alerts, and a mobile-first experience. Domo is delivered as multi-tenant SaaS and uses a consumption/credit-based commercial model where all features and unlimited users are available, with cost tied to platform usage.

Domo was founded in 2010 by Josh James (previously co-founder and CEO of Omniture) and is headquartered in American Fork, Utah. It went public on the Nasdaq in 2018 under the ticker DOMO.

Screenshots & demo

Demo video from the vendor's YouTube channel. Screenshots sourced from Domo.

Modules & capabilities

Domo covers 26 of 45 capabilities we track in this category

58%
  • Drag-and-drop dashboard/report authoringInteractive cards and dashboards
    Supported
  • Interactive filtering, drill-down and cross-filteringDrill paths and filtering
    Supported
  • Broad chart and visualization libraryWide range of chart types
    Supported
  • Mobile-optimized dashboardsMobile-first dashboard experience
    Supported
  • Geospatial / map visualizations
    Not evidenced
  • Pixel-perfect / paginated report layouts
    Not evidenced
  • Narrative data storytelling
    Not evidenced

“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.

Common use cases

  • End-to-end pipeline from ERP/SaaS connectors to dashboards in one platform
  • Executive and operational dashboards with mobile access
  • Building low-code data apps on top of business data
  • Embedding white-label analytics for external customers via Domo Everywhere
  • Automated alerting on KPI thresholds and anomalies
  • Blending finance, sales, and operations data for unified reporting
  • Self-service natural-language querying with AI assistants

Strengths & considerations

Strengths

  • All-in-one stack: connectors, ETL, warehousing, BI, and apps in one platform
  • Consumption/credit-based pricing with unlimited users
  • Strong mobile-first experience
  • Domo Everywhere for embedded and white-label distribution

Considerations

  • Consumption/credit-based pricing can be hard to predict for high-usage workloads
  • Pricing is not publicly listed and requires sales engagement

Domo customer case studies

How companies use Domo alongside their ERP — pulled from Domo's published customer stories, with the ERP each customer runs where they state it.

TVE (株式会社TVE)

Manufacturing · Japan · Enterprise

Domo logins increased 62% over 3 years (1,500 additional logins); total working hours decreased 15% (11,000 hours saved); sales revenue increased 25%; established data as common language across departments; accelerated decision-making speed

Hours Saved
11000
Hours Saved
Sales Increase
25%
Sales Increase
Domo Logins Increase
62%
Domo Logins Increase

Pasco (敷島製パン株式会社)

Food & Beverage · Japan · Enterprise

Standardized sales approach across organization; data-driven decision making replaced experience and intuition; continuous improvement cycles enabled; sales team insights visible to management for rapid intervention

Log Increase
50%+ increase in activity logging
Log Increase

Bohme

Retail

Increased revenue by 15% in the first month of using Domo

Revenue Increase Month 1
15%
Revenue Increase Month 1

These customers also appear in ERP implementation stories

The same companies show up in our library of ERP implementation case studies — useful for seeing what the wider stack around this add-on looks like.

  • Tuscan Gardens Management Corporation · Sage Intacct

Summarised from each vendor's published customer stories. Figures are the vendor's own claims, not independently verified by ERP Research. Browse add-on case studies

Used Domo with your ERP? Rate it in 30 seconds — it helps every buyer after you.

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ERP integrations

NetSuiteDomo NetSuite connector
Open API
Reads from ERP

Domo advertises NetSuite among its 1,000+ prebuilt connectors in the Domo Appstore, but a dedicated public connector documentation page could not be independently verified in this pass.

SAPDomo SAP connector
Open API
Reads from ERP

Domo advertises SAP among its prebuilt connector library, but a dedicated public connector documentation page could not be independently verified in this pass.

Microsoft Dynamics 365Domo Dynamics 365 connector
Open API
Reads from ERP

Domo advertises Microsoft Dynamics 365 among its prebuilt connector library, but a dedicated public connector documentation page could not be independently verified in this pass.

Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.

Pricing

Full Domo pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs

Model
Consumption-based credits, not per-seat
Starting price
From approximately $30,000/year (10-25 users)
Free trial
Yes

Domo prices on a consumption credit model rather than per user, which makes seat-based comparison misleading. The minimum viable deployment starts around $30,000 a year for a team of 10 to 25, and most mid-market deployments land between $100,000 and $150,000 a year. Analyses put the effective per-user rate anywhere between $83 and $600 a month depending on team size and how heavily the platform is queried — one of the widest ranges in business intelligence, and a reason to model your own query volume rather than trusting a per-seat benchmark. Get an independent shortlist with pricing guidance below.

What does Domo cost?

Domo does not publish a price. This is the going rate across the 3 embedded BI vendors that do — use it to sense-check the quote you get.

Pick a seat count above first.

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Technical & security

Hosting
SaaS (multi-tenant)
Data residency
US, EU, and additional regions
Compliance
SOC 2, SOC 3, ISO 27001, HIPAA, GDPR
Mobile app
Yes
Languages
English, and others

About the vendor

Founded
2010
Headquarters
American Fork, Utah, United States
Employees
~1,000
Ownership
Public (NASDAQ: DOMO)

Alternatives to Domo in Embedded BI

Domo — frequently asked questions

Does Domo include data integration and ETL?

Yes. Domo bundles 1,000+ connectors, Magic ETL transformation, and data warehousing alongside its dashboarding and app-building tools.

How is Domo priced?

Domo uses a consumption/credit-based model with unlimited users; customers buy pools of credits and cost is tied to platform usage. Pricing is quoted by sales.

Can Domo embed analytics for external customers?

Yes, via Domo Everywhere, which supports embedded and white-label analytics with row-level security.

Compare Domo head-to-head

Free PDF · Vendor-neutral · No sales calls

The Embedded BI Buyer's Guide

Before you commit to Domo, see how it sits against the 13 embedded BI systems we track — on capability, ERP integration depth and what each one actually charges for.

Embedded BI Buyer's Guide

13 systems compared · 2026

ERP Research

  • Domo compared side-by-side with 12 alternatives
  • ERP integration checklist — what to verify before you shortlist
  • The pricing questions that change the quote
  • A Domo evaluation brief, included with the guide
Free Download

Embedded BI Buyer's Guide

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Get a quote for Domo

Domo publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.

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