SAP CPQ

by SAP · CPQ

Cloud CPQ for complex configurations, optimized pricing, and proposals.

Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.

Works with: SAP S/4HANASAP ERP (ECC)SAP S/4HANA Cloud
Deployment: Cloud
Company size: Mid-market, Enterprise
Pricing: Quote-based
Founded: 1972
Headquarters: Walldorf, Germany

Overview

SAP CPQ is SAP's cloud configure-price-quote application, originally the CallidusCloud CPQ product that SAP acquired with Callidus Software in 2018 and rebranded. It enables sales teams, partners, and customers to configure complex products, apply optimized pricing, and generate quotes and proposals, and is positioned within the SAP Customer Experience (CX) portfolio alongside SAP Sales Cloud and SAP Commerce Cloud.

A defining characteristic of SAP CPQ is its integration with SAP's back-office systems. It can plug into SAP Variant Configuration and Pricing, the same configuration and pricing engine used in SAP S/4HANA and SAP ERP, so that sales reps, web storefronts, and manufacturing share identical configuration rules, constraints, BOM structures, and pricing logic. Prebuilt connectors link SAP CPQ to SAP S/4HANA, SAP ERP, SAP CRM, and non-SAP systems, both on-premise and in the cloud.

The product targets mid-market and enterprise manufacturers and B2B sellers, particularly those already running SAP ERP who want quote accuracy aligned with their back-office product and pricing data. It includes guided selling, AI-driven pricing recommendations, approval workflows, and proposal generation.

Screenshots & demo

Demo video hosted on YouTube.

Modules & capabilities

SAP CPQ covers 21 of 48 capabilities we track in this category

44%

Rules-based configuration engine
Core strength
Guided selling workflows
Core strength
Bundle & option configuration
Not evidenced
Constraint & compatibility validationHandles complex BOM compatibility.
Core strength
Attribute-based configurationIntegration with SAP Variant Configuration engine.
Supported
Cross-sell & up-sell recommendations
Supported

“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.

Common use cases

SAP ERP customers needing quote accuracy aligned to S/4HANA product and pricing data
Manufacturers selling configurable products with complex BOM structures
B2B sellers running guided selling for partners and direct reps
Enforcing consistent configuration rules across sales, e-commerce, and the factory
Generating customer-specific quotes and proposals from live ERP data
Standardizing approvals and discounting across a global SAP-based sales org

Strengths & considerations

Strengths

Plugs into SAP Variant Configuration and Pricing, the same engine used in S/4HANA
Part of the integrated SAP Customer Experience suite with prebuilt SAP connectors
Shares identical configuration and pricing logic across sales, web store, and manufacturing

Considerations

Greatest value is realized within an SAP-centric landscape
Originated as CallidusCloud CPQ, so some capabilities reflect that heritage

ERP integrations

SAPSAP CPQ

Prebuilt connector

Bi-directionalProduct configurations (Variant Configuration)Pricing conditionsSales quotesSales orders

Native SAP cloud CPQ; shares the SAP Variant Configuration and pricing engine with S/4HANA and SAP ERP (ECC).

Integration docs →

Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.

Pricing

Model

Quote-based

Free trial

Subscription pricing negotiated with SAP; driven by user count, edition, and integration scope. Not publicly listed. Get an independent shortlist with pricing guidance below.

Technical & security

Hosting: SaaS (multi-tenant)
Compliance: SOC 2, ISO 27001
Mobile app: Yes
Languages: English, German, French, Spanish, Portuguese, Chinese, Japanese

About the vendor

Founded: 1972
Headquarters: Walldorf, Germany
Employees: ~100,000
Ownership: Public

Alternatives to SAP CPQ in CPQ

Cincom CPQCPQ for configuring complex manufacturing products in minutes.Configit QuoteConfiguration Lifecycle Management CPQ for the most complex products.Conga CPQPredictive CPQ for configuring complex products and accurate quotes.DealHub CPQNo-code, AI-powered CPQ with guided selling and automated approvals.Epicor CPQVisual CPQ with 3D configuration and CAD automation for complex products.Experlogix CPQCPQ with deep native integration for Microsoft Dynamics 365 and Salesforce.

SAP CPQ — frequently asked questions

Where did SAP CPQ come from?

It originated as CallidusCloud CPQ. SAP acquired Callidus Software in 2018 and rebranded the product as SAP CPQ within SAP Customer Experience.

Does SAP CPQ integrate with S/4HANA?

Yes. It offers prebuilt connectors to SAP S/4HANA and SAP ERP and can use the same Variant Configuration and Pricing engine as S/4HANA.

Is SAP CPQ only for SAP shops?

It can connect to non-SAP systems, but its strongest value is for organizations running SAP ERP and the SAP CX suite.

Evaluating CPQ?

Tell us your ERP and requirements and we'll send an independent shortlist — including SAP CPQ and the best-fit alternatives — with honest pros and cons.