SAP CPQ
by SAP · CPQ
Cloud CPQ for complex configurations, optimized pricing, and proposals.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
SAP S/4HANASAP ERP (ECC)SAP S/4HANA Cloud- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Quote-based
- Founded
- 1972
- Headquarters
- Walldorf, Germany
Overview
SAP CPQ is SAP's cloud configure-price-quote application, originally the CallidusCloud CPQ product that SAP acquired with Callidus Software in 2018 and rebranded. It enables sales teams, partners, and customers to configure complex products, apply optimized pricing, and generate quotes and proposals, and is positioned within the SAP Customer Experience (CX) portfolio alongside SAP Sales Cloud and SAP Commerce Cloud.
A defining characteristic of SAP CPQ is its integration with SAP's back-office systems. It can plug into SAP Variant Configuration and Pricing, the same configuration and pricing engine used in SAP S/4HANA and SAP ERP, so that sales reps, web storefronts, and manufacturing share identical configuration rules, constraints, BOM structures, and pricing logic. Prebuilt connectors link SAP CPQ to SAP S/4HANA, SAP ERP, SAP CRM, and non-SAP systems, both on-premise and in the cloud.
The product targets mid-market and enterprise manufacturers and B2B sellers, particularly those already running SAP ERP who want quote accuracy aligned with their back-office product and pricing data. It includes guided selling, AI-driven pricing recommendations, approval workflows, and proposal generation.
Screenshots & demo
Demo video hosted on YouTube.
Modules & capabilities
SAP CPQ covers 21 of 48 capabilities we track in this category
44%- Rules-based configuration engineCore strength
- Guided selling workflowsCore strength
- Bundle & option configurationNot evidenced
- Constraint & compatibility validationHandles complex BOM compatibility.Core strength
- Attribute-based configurationIntegration with SAP Variant Configuration engine.Supported
- Cross-sell & up-sell recommendationsSupported
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- SAP ERP customers needing quote accuracy aligned to S/4HANA product and pricing data
- Manufacturers selling configurable products with complex BOM structures
- B2B sellers running guided selling for partners and direct reps
- Enforcing consistent configuration rules across sales, e-commerce, and the factory
- Generating customer-specific quotes and proposals from live ERP data
- Standardizing approvals and discounting across a global SAP-based sales org
Strengths & considerations
Strengths
- Plugs into SAP Variant Configuration and Pricing, the same engine used in S/4HANA
- Part of the integrated SAP Customer Experience suite with prebuilt SAP connectors
- Shares identical configuration and pricing logic across sales, web store, and manufacturing
Considerations
- Greatest value is realized within an SAP-centric landscape
- Originated as CallidusCloud CPQ, so some capabilities reflect that heritage
Used SAP CPQ with your ERP? Rate it in 30 seconds — it helps every buyer after you.
Rate itERP integrations
Native SAP cloud CPQ; shares the SAP Variant Configuration and pricing engine with S/4HANA and SAP ERP (ECC).
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.
Pricing
Full SAP CPQ pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Subscription pricing negotiated with SAP; driven by user count, edition, and integration scope. Not publicly listed. Get an independent shortlist with pricing guidance below.
What does SAP CPQ cost?
SAP CPQ prices by quote, like most of this category. Here is what actually drives your number — and what to ask before you get one.
13 of the 15 vendors we track in this category publish no list price at all.
Technical & security
- Hosting
- SaaS (multi-tenant)
- Compliance
- SOC 2, ISO 27001
- Mobile app
- Yes
- Languages
- English, German, French, Spanish, Portuguese, Chinese, Japanese
About the vendor
- Founded
- 1972
- Headquarters
- Walldorf, Germany
- Employees
- ~100,000
- Ownership
- Public
Alternatives to SAP CPQ in CPQ
SAP CPQ — frequently asked questions
Where did SAP CPQ come from?
It originated as CallidusCloud CPQ. SAP acquired Callidus Software in 2018 and rebranded the product as SAP CPQ within SAP Customer Experience.
Does SAP CPQ integrate with S/4HANA?
Yes. It offers prebuilt connectors to SAP S/4HANA and SAP ERP and can use the same Variant Configuration and Pricing engine as S/4HANA.
Is SAP CPQ only for SAP shops?
It can connect to non-SAP systems, but its strongest value is for organizations running SAP ERP and the SAP CX suite.
Compare SAP CPQ head-to-head
The CPQ Buyer's Guide
Before you commit to SAP CPQ, see how it sits against the 15 CPQ systems we track — on capability, ERP integration depth and what each one actually charges for.
CPQ Buyer's Guide
15 systems compared · 2026
ERP Research
- SAP CPQ compared side-by-side with 14 alternatives
- ERP integration checklist — what to verify before you shortlist
- The pricing questions that change the quote
- A SAP CPQ evaluation brief, included with the guide
CPQ Buyer's Guide
Get pricing for SAP CPQ
SAP CPQ doesn't publish a price. Tell us your ERP, seat count and must-haves and we'll come back with an independent view of what it should cost you — and which alternatives are worth quoting alongside it.