PROS Smart CPQ

by PROS · CPQ

AI-driven CPQ with dynamic pricing for high-velocity complex B2B sales.

Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.

Works with: SAPMicrosoft Dynamics 365Oracle
Deployment: Cloud
Company size: Mid-market, Enterprise
Pricing: Quote-based
Founded: 1985
Headquarters: Houston, USA

Overview

PROS Smart CPQ is the configure-price-quote application from PROS Holdings, a publicly traded provider (NYSE: PRO) of AI-powered pricing, CPQ, and revenue management software. Smart CPQ combines guided selling and product configuration with PROS's pricing science, drawing on the company's heritage in price optimization to deliver account-specific, real-time price guidance during quoting.

The product's distinguishing strength is its tight coupling to PROS Smart Price Optimization & Management (POM), an engine that uses machine learning and neural networks to analyze large volumes of transactional, competitive, and market data and generate context-specific price recommendations based on variables like customer segment, deal size, product mix, and market conditions. This lets reps quote prices that reflect real-world buying behavior and elasticity rather than static price lists.

Smart CPQ targets mid-market and enterprise B2B organizations with high quoting volume and complex pricing, including manufacturing, distribution, and other industries with dynamic pricing needs. It integrates natively with Salesforce and Microsoft Dynamics and connects to broader commerce systems via APIs.

Screenshots & demo

Demo video from the vendor's YouTube channel.

Modules & capabilities

PROS Smart CPQ covers 18 of 48 capabilities we track in this category (+1 partial)

38%

Rules-based configuration engine
Core strength
Guided selling workflows
Core strength
Bundle & option configuration
Not evidenced
Constraint & compatibility validationReal-time validation of configurations.
Supported
Attribute-based configuration
Not evidenced
Cross-sell & up-sell recommendations
Supported

“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.

Common use cases

High-volume B2B quoting where dynamic, data-driven pricing matters
Manufacturers and distributors needing account-specific price guidance
Reps quoting inside Salesforce or Dynamics with embedded pricing intelligence
Protecting margin with AI-recommended target and floor prices
Managing renewals and agreements alongside new quotes
Aligning quoting with enterprise price optimization strategy

Strengths & considerations

Strengths

Built on PROS's pricing science heritage with neural-network price optimization
Smart POM engine generates context-specific, account-level price recommendations
Combines CPQ with enterprise-grade dynamic pricing in one platform

Considerations

Pricing-science depth is most valuable to organizations with high quoting volume and rich transaction data
Native CRM integrations focus on Salesforce and Microsoft Dynamics

ERP integrations

Microsoft Dynamics 365PROS Smart CPQ for Microsoft Dynamics 365

Prebuilt connector

Bi-directionalOpportunitiesQuotesPricing

Vendor states native integration with Microsoft Dynamics 365 (CRM side); ERP-side data flow not independently confirmed.

Integration docs →

SAP

Open API

Bi-directionalOrdersPricing

API-first architecture used to integrate with ERPs such as SAP; no productized connector evidenced.

Oracle Fusion Cloud

Open API

Bi-directionalOrdersPricing

API-first architecture used to integrate with ERPs such as Oracle; no productized connector evidenced.

Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-11.

Pricing

Model

Quote-based

Free trial

Subscription pricing based on users and modules (CPQ vs. price optimization); negotiated with PROS. Get an independent shortlist with pricing guidance below.

Technical & security

Hosting: SaaS (multi-tenant)
Compliance: SOC 2
Mobile app: Yes
Languages: English, French, German, Spanish, Portuguese

About the vendor

Founded: 1985
Headquarters: Houston, USA
Employees: ~1,500
Ownership: Public

Alternatives to PROS Smart CPQ in CPQ

Cincom CPQCPQ for configuring complex manufacturing products in minutes.Configit QuoteConfiguration Lifecycle Management CPQ for the most complex products.Conga CPQPredictive CPQ for configuring complex products and accurate quotes.DealHub CPQNo-code, AI-powered CPQ with guided selling and automated approvals.Epicor CPQVisual CPQ with 3D configuration and CAD automation for complex products.Experlogix CPQCPQ with deep native integration for Microsoft Dynamics 365 and Salesforce.

PROS Smart CPQ — frequently asked questions

What makes PROS Smart CPQ different from generic CPQ?

Its tight integration with PROS's price optimization engine (Smart POM), which uses machine learning to recommend context-specific prices, drawing on PROS's pricing-science heritage.

Which CRMs does it integrate with natively?

It integrates natively with Salesforce and Microsoft Dynamics 365, and connects to other systems via APIs.

Is PROS a public company?

Yes. PROS Holdings is publicly traded on the NYSE under the ticker PRO.

Evaluating CPQ?

Tell us your ERP and requirements and we'll send an independent shortlist — including PROS Smart CPQ and the best-fit alternatives — with honest pros and cons.