bdg | better decisions GmbH is an international consultancy specializing in enterprise performance management and business intelligence implementations. The firm was founded in 2004 and operates from offices in Berlin, Dortmund, Cologne, and Munich in Germany, along with offices in Spalding, Norwich, and Preston in the United Kingdom. bdg's consulting model is structured around long-term partnerships with leading enterprise performance management software vendors, with particular emphasis on SAP Analytics Cloud (SAC), Board, and Jedox. The firm describes itself as a long-standing certified Jedox Diamond partner while also maintaining its SAP partnership, where it is registered as an SAP partner with implementer designation. Its services cover financial planning, controlling, marketing and sales analytics, human resources analytics, and procurement analytics, supporting customers in retail, energy, housing and real estate, and manufacturing. According to the company, projects have been delivered for organizations including Zalando, KFC, Siemens Energy, and Sainsbury's. With around 20 years of project history and a multi-product analytics portfolio, bdg positions itself between traditional SAP consulting firms and specialist EPM boutiques, focusing on combined planning, reporting, and analysis use cases for SAP customers.