HiBob (Bob)
by HiBob · HCM Extensions
All-in-one HR platform connecting core HR, payroll, benefits and finance data.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
NetSuite- Deployment
- Cloud
- Company size
- SMB, Mid-market, Enterprise
- Pricing
- Quote-based, per-employee
- Founded
- 2015
- Headquarters
- New York, United States
Overview
HiBob, marketed as "Bob," is a cloud HR platform aimed at mid-sized and scaling businesses that positions itself as connecting HR, payroll and finance data in a single people system rather than as a bolt-on to a legacy HCM suite. It bundles a core HR system of record (employee database, documents, time off, lifecycle workflows) with optional modules for talent (hiring, performance, learning, skills), workforce planning and compensation, and native payroll for the US and UK, the latter built on the Pento payroll engine HiBob acquired in 2024.
The platform reports 5,000+ customer companies and over 1.23 million people managed on Bob, spanning Growth (under 200 employees), Scale (200-1,000) and Enterprise (1,000+) tiers. US payroll runs on Gusto's embedded payroll engine, handling federal and state tax filing across all 50 states, while UK payroll runs on HiBob's own Pento-derived engine. HiBob layers AI features (branded Bob AI) across the product, including a natural-language MCP (Model Context Protocol) server that lets external AI clients such as Claude Desktop, Cursor, VS Code and ChatGPT query and act on HR data within a service user's permission scope.
For ERP-adjacent workflows, HiBob's own integrations page lists a native NetSuite connector alongside ADP Workforce Now, Slack, Microsoft Teams, Google Workspace, Okta, Microsoft Entra ID, Greenhouse, Jira, Zendesk, DATEV, Workato and several global payroll/EOR and expense tools (Multiplier, PapayaGlobal, Oyster, Pleo, Rydoo). It does not publish integrations with SAP, Oracle, Microsoft Dynamics, Sage Intacct, Acumatica, QuickBooks or Xero.
Screenshots & demo
Demo video from the vendor's YouTube channel.
Features & capabilities
Core HR
System of record and day-to-day HR administration.
- Central employee database with custom fields
- Employee self-service portal and mobile app
- Document management and eSignature
- Time-off and leave management
- Lifecycle workflows and automation triggers
- Time and attendance tracking
- People analytics and custom reporting
- Bob AI natural-language assistant embedded in workflows
Payroll & Benefits
Native payroll for the US and UK plus benefits administration.
- US payroll built on Gusto's embedded payroll engine with federal/state tax filing across all 50 states
- UK payroll built on the Pento engine (acquired 2024)
- Real-time gross-to-net pay calculation
- AI-assisted payroll preview and payslip companion
- Benefits enrollment with ACA/COBRA support
- DependentIQ automated dependent-eligibility verification
- DecisionIQ AI-personalized plan recommendations
- Payroll Hub for centralizing multi-country/multi-provider payroll data
Talent Management
Hiring through performance and skills development.
- Integrated ATS for hiring and onboarding
- AI job description and email-composer generation
- Performance reviews and calibration
- Learning management with AI-generated content
- Skills taxonomy with AI skills generator and gap detection
- Skills-linked hiring, performance and learning recommendations
Planning & Compensation
Workforce planning, headcount budgeting and compensation cycles.
- Interactive org chart with live headcount and open roles
- Headcount scenario sandbox with cost and structure forecasting
- Multi-step conditional approval workflows
- Real-time seat-cost estimation and budget view for HR/Finance
- Compensation cycle management with customizable pay bands
- AI-powered pay insights
- Mosaic-derived FP&A and vendor-forecasting capability (acquired 2025)
AI & Extensibility
AI assistant layer and developer access.
- Bob AI Companion across HR, payroll and talent workflows
- Model Context Protocol (MCP) server for external AI clients (Claude Desktop, Cursor, VS Code, ChatGPT)
- Public HR API and webhooks
- App marketplace with third-party integration partners
Common use cases
- Replacing spreadsheets and a legacy HRIS with a single employee system of record as a company scales past ~200 employees
- Running native US and UK payroll alongside core HR without a separate payroll vendor
- Giving Finance a live view of headcount cost and hiring-plan variance without manual reconciliation against the HR system
- Building AI-assisted job descriptions, performance write-ups and skills gap analyses inside the HR workflow
- Connecting HR data to NetSuite so new hires, employee changes and terminations sync into the ERP automatically
- Standing up workforce planning scenarios (hiring, restructuring) with cost modeling before committing budget
- Letting AI assistants (via MCP) answer HR questions or submit time-off requests using natural language
Strengths & considerations
Strengths
- Native US payroll on Gusto's embedded payroll engine and native UK payroll on the acquired Pento engine, rather than a third-party payroll bolt-on
- Ships a public MCP server so external AI tools (Claude Desktop, Cursor, VS Code, ChatGPT) can query and act on HR data directly
- Combines core HR, talent, payroll and workforce/FP&A planning (via the 2025 Mosaic acquisition) in one modular platform sold per-employee
- Reports a large concentration of tech, agency and growth-stage customers (5,000+ companies, 1.23M+ people managed)
Considerations
- Native payroll is limited to the US and UK; other countries rely on third-party global payroll/EOR integrations (e.g. Multiplier, PapayaGlobal, Oyster)
- Benefits Administration is sold as part of the US Payroll bundle rather than as a standalone module
- No published native integration with SAP, Oracle, Microsoft Dynamics, Sage Intacct, Acumatica, QuickBooks or Xero
ERP integrations
Creates NetSuite users on new hires, syncs employee data changes, updates NetSuite on termination
Pricing
Priced per employee starting from a Core HR tier (employee database, documents, time off, workflows, analytics, mobile app, Bob AI Companion); Performance, Learning, Engagement, Payroll, Hiring, Planning, Compensation, and Time & Attendance are add-on modules. Quote determined by employee count, modules selected and implementation/support needs; no list prices published. Get an independent shortlist with pricing guidance below.
Technical & security
- Hosting
- Cloud-hosted (AWS data centers in Ireland, with Frankfurt, Germany as backup/DR)
- Compliance
- SOC 2 Type II, ISO 27001:2022, ISO 27018:2019
- Mobile app
- Yes
About the vendor
- Founded
- 2015
- Headquarters
- New York, United States
- Ownership
- Private (venture-backed; investors include General Atlantic)
- Notable customers
- Fiverr, VaynerMedia, CATO Networks, Fulham FC, Smartcat
Alternatives to HiBob (Bob) in HCM Extensions
HiBob (Bob) — frequently asked questions
Does HiBob (Bob) integrate with NetSuite?
Yes. HiBob publishes a native NetSuite connector that creates NetSuite users when new hires are added in Bob, pushes employee data changes, and updates NetSuite when an employee is terminated in Bob.
What ERPs does HiBob integrate with?
HiBob's own integrations page lists NetSuite as its ERP connector. It does not publish native integrations with SAP, Oracle, Microsoft Dynamics, Sage Intacct, Acumatica, QuickBooks or Xero; other finance-system connectivity runs through partners like Workato or the public HR API.
Does HiBob run its own payroll or use a third party?
US payroll runs on Gusto's embedded payroll engine with federal and state tax filing across all 50 states. UK payroll runs on the Pento payroll engine, which HiBob acquired in 2024.
How is HiBob priced?
Pricing is quote-based and calculated per employee. All plans include Core HR; Payroll, Performance, Learning, Hiring, Planning, Compensation and Time & Attendance are add-on modules, and the final quote depends on headcount, modules chosen, and implementation/support needs.
Can AI tools connect directly to HiBob data?
Yes. HiBob operates a public Model Context Protocol (MCP) server that lets AI clients such as Claude Desktop, Cursor, VS Code and ChatGPT query and act on HR data (e.g. checking who's out, submitting time off) within the permissions of the connecting service user.
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