Planful (formerly Host Analytics) is a cloud-based Financial Performance Management platform used by finance, accounting, and cross-functional teams to budget, forecast, close the books, consolidate multi-entity financials, and report. The platform is organized around structured and dynamic planning, financial close and consolidation, reporting and dashboards, and workforce, sales, marketing, IT, and operations planning modules, all built on a shared calculation engine so plans, actuals, and forecasts stay connected in one system.
Planful AI is embedded across the platform as a set of purpose-built assistants: Analyst answers ad-hoc finance questions in plain language and explains the drivers behind a number; Planner generates baseline forecasts and models what-if scenarios from historical data; Help provides in-app, step-by-step guidance; and Signals and Projections apply machine learning to flag anomalies/risk and generate forecast projections. Planful states these assistants run on its own patented calculation engine augmented by OpenAI for language understanding, that customer data is not used to train external models, and that AI interactions stay within the customer environment.
The company reports more than 1,500 customers and 500+ employees, with its headquarters in San Francisco and additional offices in Hyderabad (India), London (UK), and Toronto (Canada). It integrates with ERP, CRM, HRIS, and data-warehouse systems through thousands of pre-built connectors and RESTful APIs, and extends into Microsoft Excel, Word, and PowerPoint via its Spotlight add-in.