HubSpot CRM vs Workato
CRM integration head-to-head for ERP teams: evidenced capabilities, published pricing, and which ERPs each actually integrates with.
| Starting price | From $20/user/mo (published) | Usage-based, priced in packs of recipes |
| Deployment | Cloud | Cloud |
| Company size | SMB, Mid-market | Mid-market, Enterprise |
| Stated ERP integrations | NetSuite, QuickBooks, Microsoft Dynamics 365, SAP | NetSuite, SAP, Workday, Microsoft Dynamics 365 |
| Vendor | HubSpot | Workato |
Our take
Where HubSpot CRM leads
- Stronger evidenced coverage on 29 of the 45 capabilities where they differ (led by account and contact management and deal and opportunity tracking).
- Published pricing where the alternative quotes.
- Stated QuickBooks integration the alternative doesn't list.
Where Workato leads
- Stronger evidenced coverage on 16 of the 45 capabilities where they differ (led by order and invoice sync and inventory and product/item sync).
- Stated Workday integration the alternative doesn't list.
Where they differ
The 45 capabilities (of 51 in the CRM integration taxonomy) where the evidence separates them, biggest gaps first. “Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
| Capability | ||
|---|---|---|
| Account and contact managementCore CRM Records & Pipeline | Core strength | Not evidenced |
| Deal and opportunity trackingCore CRM Records & Pipeline | Core strength | Not evidenced |
| Visual pipeline managementCore CRM Records & Pipeline | Core strength Deal pipelines and stages, core to Sales Hub | Not evidenced |
| Custom dashboards and reportsForecasting & Reporting | Core strength | Not evidenced |
| Revenue attribution reportingForecasting & Reporting | Core strength Attribution reporting, a HubSpot strength | Not evidenced |
| Generative AI draftingAI & Predictive Intelligence | Core strength Breeze content and email drafting | Not evidenced |
| Email integration and trackingSales Engagement & Communication | Core strength Email tracking and templates; native Outlook/Gmail integration | Not evidenced |
| Sequences and cadencesSales Engagement & Communication | Core strength | Not evidenced |
| Meeting schedulingSales Engagement & Communication | Core strength Meeting scheduling links | Not evidenced |
| Quote e-signatureSales Engagement & Communication | Core strength Quotes and e-signature native | Not evidenced |
| Order and invoice syncCRM-to-ERP Data Synchronization | Not evidenced | Core strength Quote-to-cash automation, order and invoice sync |
| Inventory and product/item syncCRM-to-ERP Data Synchronization | Not evidenced | Core strength Inventory and product sync |
| Prebuilt ERP integration templatesCRM-to-ERP Data Synchronization | Not evidenced | Core strength 1,000+ prebuilt connectors incl. NetSuite/SAP/Workday recipes |
| Visual integration/flow builderIntegration Platform & Data Operations | Not evidenced | Core strength Visual recipe builder |
| API creation and gateway managementIntegration Platform & Data Operations | Not evidenced | Core strength API endpoint creation, gateway and policies |
| Low-code app / automation builderPlatform & Extensibility | Not evidenced | Core strength Low-code recipe builder plus NL automation building |
| Lead capture and managementCore CRM Records & Pipeline | Supported | Not evidenced |
| Custom objects and fieldsCore CRM Records & Pipeline | Supported Custom properties and objects | Not evidenced |
| Duplicate detection and data managementCore CRM Records & Pipeline | Supported Data quality automation | Not evidenced |
| Approval processesSales Process & Automation | Not evidenced | Supported Human-in-the-loop approvals |
| Lead scoring and routingSales Process & Automation | Supported Lead rotation and assignment | Not evidenced |
| Guided selling / playbooksSales Process & Automation | Supported Playbooks feature | Not evidenced |
| Quote generation / CPQSales Process & Automation | Supported Quotes; full CPQ scope is limited vs dedicated tools | Not evidenced |
| Sales forecastingForecasting & Reporting | Supported | Not evidenced |
| Pipeline inspection and deal health analyticsForecasting & Reporting | Supported Deal and activity reporting | Not evidenced |
| Call logging and telephonySales Engagement & Communication | Supported Call recording | Not evidenced |
| Omnichannel messagingSales Engagement & Communication | Supported Shared inbox and tickets | Not evidenced |
| Marketing campaign automationMarketing & Service Extensions | Supported Via Marketing Hub tier | Not evidenced |
| Landing pages and web formsMarketing & Service Extensions | Supported Via Marketing Hub tier | Not evidenced |
| Case and service managementMarketing & Service Extensions | Supported Tickets and shared inbox; full Service Hub is a separate tier | Not evidenced |
| Account and contact syncCRM-to-ERP Data Synchronization | Partial Via App Marketplace and Operations Hub data sync connectors | Core strength Account and customer sync |
| Bi-directional, real-time syncCRM-to-ERP Data Synchronization | Partial Operations Hub data sync | Core strength Real-time and scheduled triggers |
| ERP GL / journal postingCRM-to-ERP Data Synchronization | Not evidenced | Supported Quote-to-cash automation into ERP financials |
| Field mapping and data transformationCRM-to-ERP Data Synchronization | Partial Operations Hub data sync field mapping | Core strength Recipe-based data mapping |
| High-volume batch processingIntegration Platform & Data Operations | Not evidenced | Supported Multi-step orchestration |
| Monitoring, alerting, and error handlingIntegration Platform & Data Operations | Not evidenced | Supported Audit logging and environments/lifecycle management |
| On-premise / hybrid connectivityIntegration Platform & Data Operations | Not evidenced | Supported On-prem agent connectivity |
| Mobile appPlatform & Extensibility | Supported | Not evidenced |
| Sandbox / test environmentsPlatform & Extensibility | Not evidenced | Supported Environments and lifecycle management |
| Predictive lead and opportunity scoringAI & Predictive Intelligence | Partial AI-assisted forecasting and insights via Breeze; not a named scoring model | Not evidenced |
| Conversation intelligenceAI & Predictive Intelligence | Partial Call recording; conversation intelligence limited vs dedicated tools | Not evidenced |
| Customer self-service portalMarketing & Service Extensions | Partial Via Service Hub tier | Not evidenced |
| Open REST APIPlatform & Extensibility | Core strength REST API and webhooks | Supported Universal HTTP and SDK connectors |
| App marketplace / ecosystemPlatform & Extensibility | Core strength 1,500+ apps | Supported Community recipe library |
| SSO and role-based access controlsPlatform & Extensibility | Supported | Core strength Role-based access control |
Both grade identically on the other 6 capabilities — see each product's full profile: HubSpot CRM, Workato.
HubSpot CRM vs Workato — FAQs
Is HubSpot CRM or Workato better for ERP integration?
Both state integrations with NetSuite, Microsoft Dynamics 365, SAP. HubSpot CRM additionally lists QuickBooks. Workato additionally lists Workday. Always verify the connector against your ERP version with a reference customer.
Which is cheaper, HubSpot CRM or Workato?
HubSpot CRM publishes a starting rate ($20/user/mo); Workato prices by quote, so a like-for-like number requires asking both.
Get pricing for both
Tell us your ERP, seat count and must-haves and we'll come back with an independent view of what HubSpot CRM and Workato should each cost you — and whether a third option belongs on your shortlist.