Zapier
by Zapier · Pre-built Connectors
No-code automation platform with pre-built triggers and actions for QuickBooks, Xero and NetSuite
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
NetSuiteQuickBooksXero- Deployment
- Cloud
- Pricing
- Subscription
- Founded
- 2011
- Headquarters
- San Francisco, California
Overview
Zapier is a no-code automation platform best known for connecting mainstream SaaS apps through pre-built triggers and actions called Zaps. For accounting and ERP-adjacent use cases, Zapier ships dedicated app integrations for QuickBooks Online, Xero and NetSuite, each exposing a specific list of triggers (such as a new invoice or new contact) and write actions (such as create invoice or update customer) that a user assembles into a workflow without writing code.
Unlike an enterprise iPaaS platform aimed at IT teams building governed, complex data pipelines, Zapier is built for business users connecting one app to another through a simple builder, and it is often the first integration tool a small or mid-size business reaches for to link its accounting system to sales, support or ecommerce tools.
The QuickBooks Online integration exposes 28 trigger events and more than 30 write actions covering invoices, bills, payments, customers and vendors. The Xero integration covers similar ground, including bank transactions, invoices, contacts and, for Australian instances, payroll events. The NetSuite integration supports standard and custom record creation, updates, upserts, bulk CSV import and SuiteQL queries, alongside 30-plus pre-built connections to other popular apps such as Salesforce, HubSpot and Shopify.
Modules & capabilities
Zapier covers 17 of 38 capabilities we track in this category (+1 partial)
45%- Pre-built connector templatesThousands of pre-built app integrations ('Zaps')Core strength
- ERP / accounting system connectorsDedicated QuickBooks Online, Xero and NetSuite integrationsCore strength
- Ecommerce marketplace & storefront connectorsBroad app catalog incl. Shopify and other storefrontsSupported
- POS system connectorsNot evidenced
- Payment & logistics connectorsBroad app catalog incl. Stripe and PayPalSupported
- Custom / unlisted system connectivity1,000+ / 7,000+ supported apps plus webhooks for anything elseCore strength
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Creating a QuickBooks or Xero invoice automatically when a deal closes in a CRM
- Pushing new ecommerce orders into NetSuite as records
- Notifying a finance team in Slack when an invoice goes overdue in Xero
- Syncing new QuickBooks customers into a marketing or support tool
- Running a bulk CSV import of records into NetSuite
- Querying NetSuite data directly with SuiteQL from an automated workflow
- Connecting an accounting system to dozens of other business apps without IT involvement
Strengths & considerations
Strengths
- Very broad reach across mainstream SaaS apps, not just accounting or ERP systems
- Business users can build and edit automations without a developer
- Native NetSuite integration includes SuiteQL query and bulk CSV import actions, beyond simple field sync
- Free tier and low entry-level pricing make it accessible for small teams to start
Considerations
- Task-based pricing can scale unpredictably as automation volume grows
- Built for point automations rather than governed, complex enterprise data pipelines
- Sync is trigger-driven rather than a continuously monitored, dedicated ERP data pipeline
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Live SuiteApp.com listing. Triggers: New/Updated Record. Actions: create/update/upsert/delete records, run SuiteQL, file management.
Live QuickBooks App Store listing; 28 trigger events and 30+ write actions across invoices, bills, estimates and purchase orders.
Live Xero App Store listing (listed since 2012); triggers on invoices/credit notes, actions incl. create invoice and inventory item.
Connector details independently verified against vendor marketplaces and documentation; last checked 2026-08-20.
Pricing
Full Zapier pricing breakdown — cost at 25/100/500 seats, competitor rates & FAQs
Team plan starts at $69/month (annual) for 2,000 tasks and up to 25 users; Enterprise is custom-quoted. Paid plans scale by monthly task volume up to 2,000,000 tasks. Get an independent shortlist with pricing guidance below.
What does Zapier cost?
Zapier prices by quote, like most of this category. Here is what actually drives your number — and what to ask before you get one.
6 of the 14 vendors we track in this category publish no list price at all.
Technical & security
- Mobile app
- No
About the vendor
- Founded
- 2011
- Headquarters
- San Francisco, California
- Ownership
- Private
Alternatives to Zapier in Pre-built Connectors
Zapier — frequently asked questions
Does Zapier integrate with NetSuite?
Yes. Zapier has an official NetSuite integration supporting creation, update and upsert of standard and custom records, bulk CSV import, and SuiteQL queries, plus 30-plus pre-built connections to other apps.
How much does Zapier cost?
Zapier offers a free plan for 100 tasks per month. Paid plans start around $19.99/month (billed annually) for 750 tasks on the Professional tier, with Team plans from $69/month and custom Enterprise pricing for larger volumes.
Which accounting systems does Zapier connect to?
Zapier ships dedicated integrations for QuickBooks Online and Xero, each with dozens of triggers and write actions, alongside its NetSuite integration for broader ERP use cases.
Is Zapier a full iPaaS platform?
Zapier is a no-code automation tool aimed at business users connecting apps through simple, trigger-based workflows, rather than an enterprise iPaaS built for IT-managed, governed data pipelines across many systems.
Compare Zapier head-to-head
The Pre-built Connectors Buyer's Guide
Before you commit to Zapier, see how it sits against the 14 pre-built connectors systems we track — on capability, ERP integration depth and what each one actually charges for.
Pre-built Connectors Buyer's Guide
14 systems compared · 2026
ERP Research
- Zapier compared side-by-side with 13 alternatives
- ERP integration checklist — what to verify before you shortlist
- The pricing questions that change the quote
- A Zapier evaluation brief, included with the guide
Pre-built Connectors Buyer's Guide
Get a quote for Zapier
Zapier publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.