AccountingSeed

Accounting Seed is an accounting and financial-management product built natively on the Salesforce Platform, founded in 2008 and headquartered in Columbia, Maryland. The platform automates accounts receivable, accounts payable, general ledger and project accounting workflows entirely inside Salesforce, so customers running on Salesforce CRM can avoid integrations between separate CRM and finance systems. Although NetSuite directory data classifies Accounting Seed as a NetSuite Gold Technology Partner, the company's public marketing positions Accounting Seed as a competitor to and alternative for NetSuite for Salesforce-centric mid-market customers, with content highlighting NetSuite alternatives and Salesforce-native financial workflows. Its partner program targets Salesforce consultancies and financial advisors that resell or implement Accounting Seed for their clients rather than NetSuite implementation partners. As a result, the firm should be understood primarily as an independent software vendor in the Salesforce financials space rather than a traditional NetSuite Solution Provider, even though it maintains a technology relationship with NetSuite. Customers typically include high-growth companies, professional services firms and other mid-market organizations that have standardized on Salesforce and want financial reporting tied directly to their CRM data.