Kount (an Equifax company)
by Equifax · Payment Fraud & Risk
Equifax's Kount 360 platform for payment fraud detection, APP fraud and chargeback management.
Updated August 2026 · By the ERP Research Editorial Team · Independent and vendor-neutral.
- Works with
- Custom / real-time API
- Deployment
- Cloud
- Company size
- Mid-market, Enterprise
- Pricing
- Subscription tiered on transaction volume
Overview
Kount was an independent fraud-prevention company that Equifax acquired and has since folded into its Identity & Fraud product line, marketed today as "Payments Fraud on Kount 360." The platform evaluates card-not-present payment events in real time, scoring device, IP, location, and behavioral signals against Equifax's global data network to accept, block, or flag transactions before authorization.
Around that core fraud-scoring engine, Equifax has built out a broader payments-risk suite: Authorized Payment Protection targets Authorized Push Payment (APP) fraud in peer-to-peer and account-to-account rails, screening both origin and destination accounts; Chargeback Prevention unifies access to Ethoca Prevention Alerts, Verifi Cardholder Dispute Resolution Network alerts, Ethoca Consumer Clarity, Verifi Order Insight, and Visa's CE 3.0 / Rapid Dispute Resolution frameworks behind a single API; Chargeback Recovery automates dispute rebuttal and evidence-building; and Dispute Processing gives acquirers, processors, and merchants a shared portal for managing the dispute lifecycle.
Equifax positions the suite for merchants, acquirers, processors, and financial institutions that need to combine fraud prevention with chargeback and dispute operations, rather than run separate point tools for each.
Modules & capabilities
Kount (an Equifax company) covers 13 of 51 capabilities we track in this category (+1 partial)
25%- Real-time transaction risk scoringKount 360 real-time CNP scoring using device, IP and location signalsCore strength
- Device intelligence & fingerprintingDevice, IP and location signal analysisCore strength
- Behavioral biometricsNot evidenced
- Card-testing & stolen-card detectionAddress manipulation and cross-merchant card-testing detectionSupported
- Authorized push payment (APP) / scam detectionAuthorized Payment Protection scores both origin and destination accounts on P2P/A2A railsCore strength
- Cross-institution network intelligenceGlobal data consortium for known-scam detectionSupported
- Adaptive machine-learning risk modelsDual-layer machine learning trained on Equifax fraud dataCore strength
“Not evidenced” means our research found no public documentation of this capability — the vendor may still offer it. Confirm on a demo.
Common use cases
- Screening card-not-present e-commerce transactions in real time to reduce fraud and false declines
- Detecting Authorized Push Payment fraud on peer-to-peer and account-to-account payment rails
- Consolidating Ethoca and Verifi alert feeds and Visa CE 3.0/RDR into a single chargeback-prevention integration
- Automating chargeback rebuttal and evidence submission to recover disputed revenue
- Giving acquirers and processors a shared portal to manage merchant disputes across a portfolio
- Protecting BNPL, digital wallet, and payment-app transactions against fraud
Strengths & considerations
Strengths
- Combines payment fraud scoring (Kount 360), APP fraud detection, and chargeback prevention/recovery on one platform rather than separate point tools
- Single API aggregates multiple chargeback alert networks (Ethoca, Verifi, Visa CE 3.0/RDR)
- Built on Equifax's broader identity and fraud data network
- Equifax reports up to 65% reduction in false declines and up to 90% fraud reduction with a layered approach (vendor-stated figures)
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Rate itERP integrations
Payments Fraud and Authorized Payment Protection integrate via real-time APIs into a payments platform; no named ERP connector is published.
Pricing
Kount, now part of Equifax, prices on a subscription driven by transaction volume, quoted rather than published. The Equifax ownership is the commercial differentiator — identity and credit data feed the risk decisions, which matters most for merchants where identity verification is the bottleneck rather than payment risk alone. As with Sift, chargeback liability stays with the merchant, so budget expected losses alongside the subscription rather than treating the fee as the total cost of fraud. Get an independent shortlist with pricing guidance below.
What does Kount (an Equifax company) cost?
Kount (an Equifax company) prices by quote, like most of this category. Here is what actually drives your number — and what to ask before you get one.
8 of the 12 vendors we track in this category publish no list price at all.
Technical & security
- Hosting
- SaaS (multi-tenant)
About the vendor
- Ownership
- Product line of Equifax Inc. (NYSE: EFX)
- Notable customers
- eharmony, AMC
Alternatives to Kount (an Equifax company) in Payment Fraud & Risk
Kount (an Equifax company) — frequently asked questions
Is Kount still a separate company?
No. Kount was acquired by Equifax and is now sold as part of Equifax's Identity & Fraud line, branded "Payments Fraud on Kount 360" alongside Authorized Payment Protection, Chargeback Prevention, Chargeback Recovery, and Dispute Processing.
What does Payments Fraud on Kount 360 protect against?
It scores card-not-present transactions in real time using device, IP, location, and behavioral signals to detect fraud such as address manipulation and cross-merchant card testing, across cards, BNPL, payment apps, and digital wallets.
Does the platform handle chargebacks as well as fraud prevention?
Yes. Chargeback Prevention aggregates Ethoca and Verifi alert networks plus Visa's CE 3.0/RDR frameworks behind one API, while separate Chargeback Recovery and Dispute Processing products automate rebuttal and manage the dispute lifecycle for merchants, acquirers, and processors.
How is the Kount 360 / Equifax payments fraud suite priced?
Equifax does not publish pricing; prospective customers request a demo and are quoted based on their use case.
Compare Kount (an Equifax company) head-to-head
The Payment Fraud & Risk Buyer's Guide
Before you commit to Kount (an Equifax company), see how it sits against the 12 payment fraud & risk systems we track — on capability, ERP integration depth and what each one actually charges for.
Payment Fraud & Risk Buyer's Guide
12 systems compared · 2026
ERP Research
- Kount (an Equifax company) compared side-by-side with 11 alternatives
- ERP integration checklist — what to verify before you shortlist
- The pricing questions that change the quote
- A Kount (an Equifax company) evaluation brief, included with the guide
Payment Fraud & Risk Buyer's Guide
Get a quote for Kount (an Equifax company)
Kount (an Equifax company) publishes a list price, but the number you pay depends on volume, modules and integration scope. Tell us your setup and we'll come back with a realistic figure and the alternatives worth quoting against it.